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Customer Engagement, E-Commerce Personalization, Maintenance Workflow Automation, Post-Purchase Experience, Recommendation Systems Ranjith Kontham
International Journal of Engineering, Science and Information Technology Vol 6, No 2 (2026)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v6i2.2066

Abstract

Post-purchase interactions remain an important but comparatively underdeveloped component of digital commerce platform design. This study aims to develop an architectural and experience-design perspective for transforming the product ownership lifecycle into a continuous digital engagement environment. The study adopts a conceptual synthesis approach that integrates design considerations from product ownership management, maintenance workflows, contextual recommendation systems, platform performance, and scalable service architecture. The analysis examines how these elements can be structured as an integrated post-purchase platform rather than as isolated customer-service functions. The results identify ownership certainty as a central mechanism for improving recommendation relevance, as verified product relationships provide a reliable basis for compatibility-aware suggestions for products and services. Maintenance workflows provide recurring interaction points while generating structured behavioral signals that can support contextual personalization throughout the ownership lifecycle. At the architectural level, progressive rendering, mobile-oriented optimization, component-based frontend design, modular backend services, and knowledge graph governance provide complementary mechanisms for responsive operation, service modularity, and incremental expansion across product categories. These findings indicate that experience continuity depends on linking transactional records with operational states and recommendation logic through shared platform services. The resulting framework connects ownership records, maintenance states, recommendation logic, and supporting platform services within a coherent post-purchase architecture. The study concludes that integrating verified ownership information with maintenance processes and compatibility-aware recommendations provides a structured foundation for sustained digital engagement after purchase while supporting platform scalability and extensibility. The framework also establishes design considerations to guide subsequent empirical assessment of post-purchase platforms across product categories, customer contexts, and digital commerce environments