<![CDATA[Student learning outcomes in the subject of Natural and Social Sciences (IPAS) remain low. The use of less interactive learning media has also resulted in suboptimal student engagement in the learning process. This study aimed to develop and examine the feasibility, practicality, and effectiveness of gamification-based interactive learning multimedia for IPAS in Grade V of elementary school. This study employed a Research and Development (R&D) method using the ADDIE model, which consists of the stages of Analysis, Design, Development, Implementation, and Evaluation. The research subjects included learning content experts, learning design experts, learning media experts, students involved in individual and small-group trials, teachers involved in the practicality test, and Grade V students involved in the effectiveness test. Data were collected through observation, interviews, questionnaires, and tests using validation sheets, response questionnaires, and pre-test and post-test instruments. The data were analyzed using descriptive quantitative and qualitative techniques and a Paired Samples t-Test. The results showed that the developed multimedia demonstrated very good feasibility and practicality and received positive responses from users. The effectiveness test indicated an improvement in student learning outcomes after using the multimedia, with t = -25.342 and p < 0.001. The study concludes that gamification-based interactive learning multimedia is highly feasible, highly practical, and effective for use in Grade V IPAS learning in elementary schools. The implication of this study is that the developed multimedia can serve as an innovative learning media alternative to support more interactive learning and improve student engagement and learning outcomes.]]>
