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All Journal Journal of Management and Creative Business
Eka Prasetya
Universitas Singaperbangsa Karawang
Decision Sciences, Operations Research & Management

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Analisis Inovasi Terbuka dalam Memperkuat Daya Saing pada Batik Putri Sanggabuana Karawang Eka Prasetya; Beryl Geovanni Xenoglosi; Danang Kusnanto; Anwar Musadad
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7429

Abstract

This study examines the implementation of open innovation in strengthening the competitiveness of Batik Putri Sanggabuana Karawang, which faces challenges including a shortage of skilled artisans, weak regeneration, and unstable production. The study aims to identify collaborative practices, learning processes, and value creation strategies generated through open innovation. A descriptive qualitative approach was employed using interviews, observations, and documentation. The findings reveal that open innovation expands learning opportunities, facilitates knowledge transfer, and fosters a collaborative ecosystem involving batik managers, government, academic institutions, schools, and local communities. Nevertheless, the limited availability of competent artisans remains a major obstacle to production sustainability and product competitiveness. Analysis using the Strategy Canvas and ERRC Framework indicates that developing an edu-production hub, strengthening the visual identity of Karawang batik, and establishing a structured community of young artisans are effective strategies for creating new market opportunities beyond saturated competition. The study concludes that cross-sector collaboration and a sustainable production ecosystem are essential for ensuring that open innovation generates long-term economic value, strengthens competitive advantage, and supports the sustainable development of local batik MSMEs.
Co-Authors Anwar Musadad Beryl Geovanni Xenoglosi KUSNANTO, DANANG