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Abdul Aziz
Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bahasa, Universitas Bina Sarana Informatika, Jakarta
Languange, Linguistic, Communication & Media Social Sciences

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Efektivitas Podcast KAMU (Kisi FM ada Tamu) Terhadap Pemenuhan Kebutuhan Informasi Subscriber Youtube @kisifmbogor Nabila Yuzaindri; Susana Susana; Abdul Aziz
Brand Communication Vol. 5 No. 4 (2026): Nettizen Sebagai Audiens Pada Gawai Internet
Publisher : Prisani Cendekia Institute

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Abstract

The development of digital media has transformed how audiences access information, encouraging broadcasting organizations to adopt digital platforms such as podcasts. This study examines the effect of the effectiveness of the KAMU (KISI FM Ada Tamu) podcast on fulfilling the information needs of subscribers to the @kisifmbogor YouTube channel. A quantitative approach using a survey method was employed, involving 91 respondents selected through purposive sampling. Participants were subscribers who had watched at least three episodes of the KAMU podcast. Data were collected using questionnaires and analyzed through simple linear regression, the coefficient of determination, and a t-test using SPSS. The findings indicate that podcast effectiveness has a positive and statistically significant effect on the fulfillment of subscribers' information needs (p < 0.001). The coefficient of determination (R² = 0.520) indicates that podcast effectiveness explains 52.0% of the variance in information need fulfillment. Furthermore, the average Gratification Sought (3.47) exceeded Gratification Obtained (3.44), indicating that subscribers' expectations were not fully met. These findings suggest that the KAMU podcast plays a significant role in addressing subscribers' information needs while highlighting opportunities to improve content quality and audience satisfaction.
Co-Authors Nabila Yuzaindri Susana Susana