Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Business, Law, and Education
Zulham Dwi Pratikto
Digital Business Program, Universitas LIA, Daerah Khusus Ibukota Jakarta, Indonesia
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
How digital storytelling builds visit intention in Jakarta's heritage tourism destinations: The mediating role of destination brand attitude.: Digital storytelling and visit intention in Jakarta's heritage tourism Ratih Nur Setyaningsih; Zulham Dwi Pratikto
International Journal of Business, Law, and Education Vol. 7 No. 2 (2026): International Journal of Business, Law, and Education (on progres)
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i2.1539

Abstract

Digital storytelling has become a key strategy for strengthening the competitiveness of heritage tourism destinations in the digital era. Nevertheless, the mechanisms through which digital storytelling influences tourists' visit intention remain insufficiently explored. This research investigates the interrelationships among digital storytelling, destination brand awareness, perceived authenticity, destination brand attitude, and visit intention within Jakarta's heritage tourism destinations. Data were collected from 164 visitors through a structured questionnaire and analyzed using PLS-SEM. The findings indicate that digital storytelling, destination brand awareness, and perceived authenticity significantly enhance destination brand attitude but have no direct effect on visit intention. Instead, destination brand attitude fully mediates these relationships and is the strongest predictor of visit intention (β = 0.700). The model explains 74.9% of destination brand attitude and 62.1% of visit intention, highlighting the importance of destination branding in encouraging tourists' behavioral intentions.
Co-Authors Ratih Nur Setyaningsih