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All Journal Media Wisata
Rudi Prasetyo Ardi
Binus University
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

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Music Festivals as Social Infrastructure: Examining Their Influence on Community Cohesion, Identity and Economic Vitality Rudi Prasetyo Ardi
Media Wisata Vol. 23 No. 2 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/5hvgbn91

Abstract

This research aims to analyze the influence of music festivals on social impact, with the hope of contributing to more inclusive and sustainable event management. The population in this study was the community in the Jabodetabek area (Jakarta, Bogor, Depok, and Tangerang) as an area that is often used as a location for holding music festivals. The sample taken was 100 respondents, who were selected using the purposive sampling technique and analyed using SPSS. The analysis shows a strong relationship between music festivals and the dimensions of social impact, where 52.3% of the variation in social impact is explained by music festivals. Music festivals have been shown to contribute to increasing social cohesion, a sense of community pride, and social interaction between residents, in accordance with previous theories and findings.
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