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All Journal Formosa Journal of Science and Technology (FJST)
Nur Siva
Communication Studies, Mercu Buana University Yogyakarta
Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

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Implementation of Light Steel and Gypsum Marketing Communication Strategy at PT. Gias Yogyakarta Company 2022 Anton Widianto; M. Nastain; Nur Siva
Formosa Journal of Science and Technology Vol. 4 No. 2 (2025): February 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v4i2.5

Abstract

Marketing Strategy is a plan that is generally integrated in the field of marketing in marketing targets to achieve company goals through a marketing mix such as product, price, place and promotion strategies. As a development of the benefits of this research in the field of knowledge and insight for researchers regarding its application and theory Light Steel and Gypsum marketing communication strategies as well as how to improve the sales system, as material to provide benefits in looking at marketing strategies in the world out there. This research is seen as a whole, obtained through descriptive research methods obtained through observation, documentation and analysis of data obtained qualitatively summarized inductively. What results can be obtained from analyzing the data obtained in the marketing strategy implemented using a combination of marketing strategies which of course includes product strategies with the characteristics of each product, having a way of using your own writing/work. From this strategy, affordable prices can be obtained at various levels. From Strategy Places that are easy to reach, as well as places in several Anywhere Areas. The promotional strategy covers many places in various regions.
Implementation of Cyber Public Relations of the Tourism and Culture Department at Kebumen Regency in Disseminating Tourism Information through New Media Vira Fitriani Yuniar; Kristina Andryani; Nur Siva
Formosa Journal of Science and Technology Vol. 4 No. 2 (2025): February 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v4i2.4

Abstract

Cyber public relations are a new breakthrough in the field of public relations. One of its roles is as the spearhead of information which is required to be able to distribute information as widely as possible. In this case, the presence of cyber public relations is one of the answers to these challenges. Cyber public relations by using internet-based new media have been implemented by the Tourism and Culture Office of Kebumen Regency in disseminating tourism information as well as expanding the target audience. This study aims to determine the application of cyber public relations at the Kebumen Regency Tourism and Culture Office in disseminating tourism information through new media. The method used is descriptive qualitative with Holtz's cyber public relations theory which has four indicators. The results of this study found that regarding the first indicator, namely strategic, it has been pursued well through media management, publication schedules, forms of information delivery, and collaboration. Next is integrated by using new media, especially social media and websites. Targeted by identifying the audience based on age and doing paid promotions. Measurable by conducting media analysis such as looking at insights and followers.
Co-Authors Anton Widianto Kristina Andryani M. Nastain Vira Fitriani Yuniar