Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Formosa Journal of Science and Technology (FJST)
Oky Rangga Sukendar
Faculty Of Communication and Multimedia, Universitas Mercu Buana Yogyakarta
Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Implementation of Corporate Social Responsibility (CSR) at Hotel H Boutique Jogja in Maintaining Brand Image Oky Rangga Sukendar; Rosalia Prismarini Nurdiarti; Erlika Yusfiarista
Formosa Journal of Science and Technology Vol. 4 No. 2 (2025): February 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v4i2.3

Abstract

The low level of implementation of Corporate Social Responsibility (CSR) in some Indonesian companies reflects the challenges in building social responsibility. However, since 2022, there has been a 10% increase in the implementation of CSR in Indonesia. CSR plays an important role in strengthening a company's relationship with society, preserving the environment, and building long-term sustainability. However, there are still companies that consider CSR as a taboo. Through a case study on Hotel H Boutique Jogja, this research outlines the implementation of CSR in maintaining brand image. The research method used is qualitative with a descriptive approach. This research is studied with the theory of Corporate Social Responsibility (CSR) from Philip Kotler and Nancy Lee to analyze the implementation of corporate responsibility at Hotel H Boutique Jogja. The results of this study show that Hotel H Boutique Jogja implements various CSR programs such as Malioboro cleaning activities, celebration activities, social campaigns, charity, and waste sorting. The hotel is committed to strengthening relationships with the community as well as forming a sustainability- oriented brand image.
Co-Authors Erlika Yusfiarista Rosalia Prismarini Nurdiarti