Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Hafiz Danu Reyhan
Universitas Palangka Raya
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Fasilitas Fisik dan Keragaman Produk Terhadap Minat Beli Masyarakat Umum Pada Ritel Modern di Kota Palangka Raya Hafiz Danu Reyhan; Luluk Tri Harinie; Meylinda Sukmani; Aston Pakpahan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 11 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of physical facilities and product variety on the buying interest of the general public regarding modern retail outlets in Palangka Raya City. The study population comprises all consumers who have made purchases at modern retail outlets (Alfamart and Indomaret) more than once. The sample consists of 96 respondents, selected using a non-probability sampling technique—specifically accidental sampling—supported by purposive sampling. Data analysis was conducted using SPSS 27. The results indicate that physical facilities and product variety simultaneously exert a positive and significant influence on buying interest. Individually, both physical facilities and product variety also have a positive and significant impact on buying interest. Based on the adjusted R-square value, physical facilities and product variety account for 60.6% of the influence on the general public's buying interest in modern retail outlets in Palangka Raya City.
Co-Authors Aston Pakpahan Luluk Tri Harinie Meylinda Sukmani