Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ika Dwi Rachmawati
Universitas Paramadina
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Representasi Budaya Organisasi Melalui Instagram Dalam Pembentukan Employer Branding Sekolah Ika Dwi Rachmawati; Amalia Amalia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 11 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research on employer branding in educational institutions has predominantly focused on recruitment strategies and institutional promotion, while studies integrating organizational culture representation, digital organizational communication, and employer branding through social media remain limited. This study aims to analyze how organizational culture represented through Instagram @lifeatnizamia contributes to the construction of school employer branding from an organizational communication perspective. This study employed a qualitative approach using Directed Qualitative Content Analysis (DQCA) of 113 Instagram posts published during the 2025/2026 academic year. Data were analyzed using an analytical coding scheme developed based on Schein’s organizational culture theory and interpreted through the employer branding perspective of Backhaus and Tikoo. The findings reveal that professional development was the most dominant dimension, followed by work environment, appreciation for teachers and educational staff, and organizational values, while leadership was minimally represented. These representations construct a narrative of employee experience by portraying the school as a workplace that supports continuous learning, positive workplace relationships, shared values, and professional growth. This study concludes that Instagram functions as an organizational communication medium through which organizational culture is represented and communicated as a source of employee-experience narratives relevant to school employer branding.
Co-Authors Amalia Amalia