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p-Index From 2021 - 2026
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All Journal Jurnal Penelitian dan Pengabdian Masyarakat
Rini Septiana
Universitas Islam Al-Azhar
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pendampingan Digitalisasi Dalam Pengembangan UMKM dan Pariwisata Berbasis Potensi Lokal di Desa Buwun Sejati Kabupaten Lombok Barat Filda Pangestu; Abdul Basit; Rini Septiana; Haekal Azhari
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 4 (2026): November 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/de7arr89

Abstract

Buwun Sejati Village is a tourist village with natural attractions such as Aik Nyet, Bunut Ngengkang, and Tibu Atas Waterfall .However, the management of MSMEs and tourism promotion in this village are still carried out using conventional methods due to the low digital literacy of business owners and tourism managers. This study aims to assist the community, SME operators, and the Tourism Awareness Group (Pokdarwis) of Buwun Sejati Village in digitizing their products and promoting tourism based on local potential. Implementation methods included outreach sessions, digital literacy training, guidance on creating social media and marketplace accounts, product photography training, and an evaluation of the program’s sustainability. The results of the activities show an increase in the partners’ understanding and skills in utilizing digital platforms such as WhatsApp Business, Instagram, and Google Maps for product marketing and tourism destination promotion. These activities also encouraged the creation of independent promotional content managed by village youth through Pokdarwis. 
Co-Authors Abdul Basit Filda Pangestu Haekal Azhari