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All Journal Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Derina Yuliana
STIE Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering

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Penguatan Identitas Visual UMKM Melalui Pendampingan Branding Dan Fasilitasi Banner Usaha Di Desa Sukamaju Siti Amirah Makarim; Derina Yuliana; Muamar Aqwam Arifin; Alif Pernangga; Salsa Silvia Yuningsih; Asti Sri Rahmayati; Fauziah Nur Mazidah; Lusi Sa’adatus Solihah; Mellysha Muhapillah; Ihsan Pirdaus Mubarok; Hendi Sobari; Susi Susilawati
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2205

Abstract

This community service focuses on strengthening the visual identity of micro, small, and medium enterprises (MSMEs) through branding assistance and the provision of business banners in Sukamaju Village, Pagerageung District, Tasikmalaya Regency. The activity was conducted by Group 2 of the Thematic Community Service Program of STIE Latifah Mubarokiyah in August 2026. Initial observations identified local businesses without adequate signage to communicate their business identity. The activity employed field observation, direct visits to business owners, branding assistance, and banner provision. Visits were conducted on August 12, 2026, followed by banner distribution on August 26, 2026. Seven local businesses received banners: Brownies Podomoro, Brownies Bintang, Kerupuk Kulit RJ, Keripik Singkong Sinar Mandiri, Rempeyek, HS Snack, and Cap Bunga Mekar. The documented output was the provision of visual business identifiers. However, the source report did not provide before-and-after measurements of sales, customer recognition, or brand image; therefore, commercial impacts cannot be quantified. Time and resource constraints limited the intervention to banners rather than logos or packaging design. Follow-up assistance is needed to maintain visual consistency and develop complementary promotional media.
Penguatan Legalitas Usaha, Citra Branding UMKM, Literasi Rupiah, Dan Keselamatan Akses Jalan Desa Melalui Kuliah Kerja Nyata Tematik Di Desa Sukamaju Hendi Sobari; Derina Yuliana; Muamar Aqwam Arifin; Alif Pernangga; Salsa Silvia Yuningsih; Asti Sri Rahmayati; Fauziah Nur Mazidah; Lusi Sa’adatus Solihah; Mellysha Muhapillah; Ihsan Pirdaus Mubarok; Siti Amirah Makarim; Susi Susilawati
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2206

Abstract

Abstract The Thematic Community Service Program (KKNT) implemented by Group 2 of STIE Latifah Mubarokiyah Suryalaya in Sukamaju Village, lasted for one month in August 2026 and had a real impact on the village community. This article discusses in depth several main work programs, namely UMKM Legacy which assists MSME actors in managing business legality in the form of a Business Identification Number (NIB), Improving MSME Image and Branding through Business Media Facilitation, a financial literacy seminar Love, Pride and Understand Rupiah held in collaboration with Bank Indonesia for 398 junior high school students, and Sukamaju Safe Access which maps vulnerable points and installs road reflectors. students can apply the knowledge gained in lectures into real practice in the community. This activity not only increases students' insight and experience, but also provides a real contribution in the form of increasing public awareness in terms of digital marketing, environmental cleanliness, and the importance of family health. Thus, this KKNT becomes a useful forum for service while strengthening the relationship between students and the Sukamaju Village community.
Co-Authors Alif Pernangga Asti Sri Rahmayati Fauziah Nur Mazidah Hendi Sobari Ihsan Pirdaus Mubarok Lusi Sa’adatus Solihah Mellysha Muhapillah Muamar Aqwam Arifin Salsa Silvia Yuningsih Siti Amirah Makarim Siti Amirah Makarim Susi Susilawati