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All Journal Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Lati Sari Dewi
STIE Latifah Mubarokiyah Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering

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Penyuluhan Sertifikasi Halal Program Sehati Dan Praktik Pemasaran Digital Bagi Pelaku UMK Di Desa Singaparna Kabupaten Tasikmalaya Iwan Saputra; Alya Hanifah; Siti Amirah Makarim; Lati Sari Dewi; Mohamad Nazirwan
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2269

Abstract

This report describes SEHATI halal certification outreach, digital product communication practice, and administrative follow-up for micro and small enterprises in Singaparna Village, Tasikmalaya Regency. The main activity took place on August 28, 2026, involving 50 purposively selected business operators, followed by intensive assistance from August 29 to September 11 and monitoring through September 30. Activities included needs assessment, certification outreach, SIHALAL simulations, content design practice, and document review. Descriptive analysis used implementation summaries, portfolios, final rubrics, and administrative monitoring. Initial records reported 15 participants with active business identification numbers and none with halal certificates. Practice produced 45 outputs from 45 participants: 35 flyers and 10 draft WhatsApp Business catalogues. Mean final rubric scores on a 1–4 scale were 3.2 for information completeness, 3.5 for readability, and 2.8 for claim accuracy. Thirty outputs containing self-made halal logos were training exercises only, were not published, and were referred for correction. By the monitoring endpoint, 22 participants were reported to have complete documents and 18 operators to have submitted applications; these were separate aggregates. Small-group practice, connection sharing, and business registration assistance addressed implementation difficulties. Findings describe learning outputs and administrative steps, rather than demonstrated knowledge gains, certificate issuance, or sales effects. Follow-up prioritizes individual records and content review against product status.
Pelatihan Pembuatan Telur Asin Berbahan Telur Ayam Dan Pemasaran Digital Bagi Umkm Di Desa Gunungsari Ricky Hermayanto; Siti Amirah Makarim; Lati Sari Dewi; Risdawanty Risdawanty
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2270

Abstract

This community service activity aimed to introduce salted chicken egg processing as an alternative business idea and digital marketing to the community of Gunungsari Village. The activity was conducted on 29 August 2026 and involved 56 participants, including micro, small, and medium enterprise (MSME) owners, community cadres, Family Welfare Movement (PKK) members, Women Farmers Group (KWT) members, and community representatives. A participatory approach was implemented through field observation, preliminary discussions, presentations, and practical simulations. The materials covered salted egg preparation using brine and kitchen seasonings, the introduction of WhatsApp, Facebook, TikTok, and Instagram for promotion, content concept development, and digital marketing tools. Initial findings indicated limited knowledge and skills in marketing practices responsive to technological developments. The documented outputs comprised digital marketing instruction and a salted egg processing simulation for the target groups. Results were reported descriptively; improvements in competence, commercial product feasibility, and sales cannot be established without further measurement. The activity provided a learning foundation connecting product ideas with digital promotional channels, while follow-up assistance is needed to assess their application in business.  
Penguatan Kompetensi Pemasaran Digital Melalui Pelatihan Dan Pendampingan UMKM Di Desa Pasirhuni R. Hozin Abdul Fatah; Siti Amirah Makarim; Lati Sari Dewi
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2271

Abstract

This community service program aimed to strengthen MSME operators’ digital marketing competence in Pasirhuni Village, Ciawi District, Tasikmalaya Regency. Training and mentoring took place on August 12–14, 2026, through needs assessment, demonstrations, guided practice, and follow-up monitoring. Materials covered target customers, business profiles, product photography, promotional messages, and content calendars. Of 25 registered operators, 22 attended; 20 completed paired knowledge assessments and practical evaluation. Mean knowledge scores increased from 55.33 (SD 13.70) to 82.67 (SD 13.92). The reported analysis showed a mean difference of 27.33 points (95% CI [20.63, 34.04]), t(19) = 8.53, p < 0.001, and Hedges gz = 1.83; analysis assumptions remain unverified. Outputs comprised 20 business profiles, 40 product visuals, 40 promotional messages, and 20 weekly calendars. Fifteen participants (75%) jointly met the core criteria for all four outputs. Follow-up on August 28–September 4 covered 18 participants: 14 updated their WhatsApp Business profiles, 12 published a visual with a promotional message, and six consistently followed their calendars. These outcomes describe within-group knowledge change, practical outputs, and initial implementation, not causal evidence or increased sales and competitiveness. Further mentoring should support posting routines suited to business capacity.
Pendampingan Manajemen Keuangan Dan Bauran Pemasaran Bagi Perajin Anyaman Di Kampung Sukaruas Iwan Sugianto; Lati Sari Dewi; Siti Amirah Makarim; Sani Haryati
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2272

Abstract

Weaving artisans in Kampung Sukaruas, Sukaraja Village, Rajapolah District, Tasikmalaya Regency, faced difficulties in separating personal and business funds, recording transactions, calculating production costs, and preparing digital promotional materials. This community service program aimed to strengthen basic financial management and marketing mix planning through integrated training and mentoring. Thirty artisans participated in training on 15 September 2026 and three weekly mentoring sessions ending on 6 October 2026. Activities comprised needs assessment, financial management and marketing mix training, practical exercises, mentoring, and descriptive evaluation using pre-tests, post-tests, document assessments, and follow-up records. Mean knowledge scores increased from 60 to 81 on a 0–100 scale, representing a gain of 21 points. Twenty-four participants (80%) completed business document packages, meeting the minimum completion target. Outputs included practice cashbooks, production cost and pricing worksheets, marketing mix plans, WhatsApp Business catalogue drafts, and marketing portfolios. Follow-up records indicated cash recording by 21 participants (70%), separation of business and personal funds by 20 participants (66.7%), and promotional catalogue use by 18 participants (60%). The program produced learning outcomes and business planning tools that addressed participants’ initial needs. However, the short monitoring period, absence of a comparison group, and limited documentation of assessment criteria and implementation frequency preclude conclusions about sustained adoption or changes in sales and income.
Co-Authors Alya Hanifah Iwan Saputra Iwan Sugianto Mohamad Nazirwan R. Hozin Abdul Fatah Ricky Hermayanto Risdawanty Risdawanty Sani Haryati Siti Amirah Makarim