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All Journal Duconomics Sci-meet (Education & Economics Science Meet)
A Rahman
Universitas Indraprasta PGRI
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Effect of Using QRIS as a Non-Cash Payment Method on Consumer Satisfaction of Culinary MSMEs in Pasar Rebo District Silvia Marlyn Veronica S; Albertus Maria Setyastanto; Iramdan Iramdan; A Rahman
Duconomics Sci-meet (Education & Economics Science Meet) Vol 3 (2023): Educational and Economic Transformation in the Digital Era Toward Society 5.0
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v3.9281

Abstract

This study aims to determine the influence of family environment and entrepreneurship education on the entrepreneurial interest of students at the Faculty of Economics and Business, MH Thamrin University, Jakarta, using a quantitative research method. Data were collected by distributing questionnaires—utilizing a Likert scale that had undergone pilot testing and met validity and reliability requirements—to 94 respondents. The data analysis technique employed was multiple regression analysis using SPSS version 28. The t-test results for the family environment variable (X1) showed that t-calculated > t-table (2.101 > 1.661), indicating an influence of family environment on entrepreneurial interest. Meanwhile, the t-test results for the entrepreneurship education variable (X2) showed that t-calculated > t-table (5.720 > 1.661), indicating a significant influence of entrepreneurship education on entrepreneurial interest. Furthermore, the F-test results showed an F-calculated value of 22.707 against an F-table value of 3.10; since 22.707 > 3.10, there is a simultaneous influence of the family environment and entrepreneurship education variables on the entrepreneurial interest of students at the Faculty of Economics and Business, MH Thamrin University.
The Influence of Brand Ambassador Fujianti and Brand Image on Purchase Interest at Nufaceid Dinda Laras Octaviana; Darwin Hartono; Iramdan Iramdan; A Rahman
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9307

Abstract

This study aims to determine the extent of the influence of brand ambassador Fujianti and brand image on purchase intention for Nufaceid products. The study employs a quantitative approach using a survey method. The population consists of Nufaceid consumers aged 18–25 who actively follow the brand's updates featuring Fujianti as the brand ambassador. A saturated sampling technique was used, involving 45 respondents. Data collection was conducted via questionnaires, and data analysis was performed using multiple linear regression. The t-test results indicate that the Brand Ambassador (X1) has a significant effect on Purchase Intention (Y), with a t-count of 3.045 exceeding the t-table value of 2.018. Brand Image (X2) also significantly affects Purchase Intention (Y), with a t-count of 2.364 exceeding the t-table value of 2.018. The F-test results show an F-count of 51.156, which is greater than the F-table value of 3.22; this indicates that Brand Ambassador and Brand Image simultaneously have a significant effect on consumer purchase intention regarding Nufaceid products.
Co-Authors Albertus Maria Setyastanto Darwin Hartono Dinda Laras Octaviana Iramdan Iramdan Silvia Marlyn Veronica S