Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Duconomics Sci-meet (Education & Economics Science Meet)
Yuda Aditya
Universitas Indraprasta PGRI
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SWOT Analysis of Sales in Increasing Competitiveness at Joshua Collection Store Yuda Aditya; Rita Sugiarti; Iramdan Iramdan; Maskhhur Dwi Saputra
Duconomics Sci-meet (Education & Economics Science Meet) Vol 4 (2024): Innovation in Education, Economics, Entrepreneurship, and Management to Support the En
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v4.9289

Abstract

The objective of this study is to analyze the application of SWOT analysis in enhancing the competitiveness of the Joshua Collection store. The research employs both SWOT analysis and descriptive analysis. The study's sources consist of the store owner, Mr. Yafet, and two of his employees, with sampling conducted using the saturated sampling technique. Data collection methods included a preliminary survey, observation, and interviews, supplemented by documentation. The findings indicate that the strategies adopted by Joshua Collection involve promoting products via social media and prioritizing product quality alongside affordable pricing. The SWOT analysis reveals that the store's marketing strategy is an SO (Strengths-Opportunities) strategy; this approach leverages internal strengths—specifically the diversity and comprehensive range of clothing products and the store's long-standing presence—to capitalize on available opportunities. Consequently, the store can readily meet consumer demand and is expected to expand its existing market share.
Co-Authors Iramdan Iramdan Maskhhur Dwi Saputra Rita Sugiarti