Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Duconomics Sci-meet (Education & Economics Science Meet)
Yudi Pratama
Universitas Indraprasta PGRI
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Product Quality and Service Quality on Customer Loyalty of Kopi Tuku (Case Study at Kopi Tuku Store, BP Minangkabau Branch) Yudi Pratama; Muzdalifah Muzdalifah; Iramdan Iramdan; Akhmad Saefudin
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9305

Abstract

This study aims to determine the influence of Product Quality and Service Quality on Customer Loyalty at the Tuku coffee shop (BP Minangkabau branch). A quantitative method with an associative approach was employed, utilizing questionnaires distributed to 98 respondents. Regression analysis yielded the equation Y = 12.187 + 0.326X1 + 0.522X2. The t-test results indicate that both variables have a positive and significant partial effect on customer loyalty, with significance levels of 0.006 and 0.000, respectively. The F-test demonstrates a significant simultaneous effect, with a significance level of 0.000. An Adjusted R-Square value of 0.602 indicates that 60.2% of the variation in Customer Loyalty is attributable to the Product Quality and Service Quality variables. The study concludes that both variables play a crucial role in building Customer Loyalty.
Co-Authors Akhmad Saefudin Iramdan Iramdan Muzdalifah Muzdalifah