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All Journal Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Erlina Putri
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sumatera Utara
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN DESTINATION IMAGE TERHADAP KEPUTUSAN BERKUNJUNG PADA WISATA HILLPARK SIBOLANGIT : (Studi Pada Pengunjung Hillpark Sibolangit) Erlina Putri; Hafiza Adlina
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.609

Abstract

Tourism is a reference to a marker of a country's prosperity because the tourism industry has a real influence on the economy, economic improvement and environmental carrying capacity. This study aims to determine how the influence of E-WOM and destination image on visiting decisions on Hillpark Sibolangit tours. The research technique used is quantitative. The sampling technique was carried out by purposive sampling method with a sample size of 100 respondents. The results of this test indicate that the E-WOM factor (X1) and destination image (X2) have a partial and significant effect on visiting decisions (Y). E-WOM (X1) and destination image (X2) variables simultaneously and significantly affect visiting decisions (Y). With an R value of 0.724, it shows that the E-WOM (X1) and destination image (X2) factors are related to visiting decisions (Y) by 0.724 so that the relationship between these factors can be categorized as close. Through the R Square value, it is known that E-WOM (X1) and destination image (X2) contribute 51.4%, while the remaining 48.6% is influenced by variables not discussed in this study.
Co-Authors Hafiza Adlina