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All Journal An-Nisbah: Jurnal Ekonomi Syariah
Suhada Setiyawan
Universitas Darussalam Gontor
Religion Economics, Econometrics & Finance

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Sharia Marketing Integration and Business Innovation in Photocopy Business Management:Case Study of U3 Fotocopy Muhammad Bagus Saputro; Suhada Setiyawan; Zulfatus Sa'diah
An-Nisbah: Jurnal Ekonomi Syariah Vol. 13 No. 1 (2026): An-Nisbah (April)
Publisher : UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/an.v13i1.12346

Abstract

This study aims to analyze the integration of sharia marketing and business in-novation in photocopy business management through a case study of U3 FC at UNIDA Gontor Campus. A qualitative approach with a case study method was employed, involving in-depth interviews with U3 FC employees. The findings reveal that U3 FC has implemented sharia-based marketing through transaction transparency, ease of service access, and flexible payment methods (cash, bank transfer, and QRIS). The business innovations adopted include digital ordering via WhatsApp, self-service printing, and service diversification such as book printing, banners, and binding. This study confirms that the integration of sharia marketing and business innovation enhances service efficiency, customer loyalty, and business sustainability grounded in Islamic values. Theoretically, this rese-arch contributes by presenting an integration model that has been under-ex-plored in prior studies, while practically, it serves as a reference for similar busi-ness units in comprehensively applying sharia principles to achieve a balance bet-ween business profit and the value of blessing (barakah).
Co-Authors Muhammad Bagus Saputro Zulfatus Sa’diah