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All Journal Indonesian Journal of Islamic Economics and Finance
Khairulnazrin Nasir
Universiti Malaya Education Centre (UMEC), Malaysia
Economics, Econometrics & Finance Social Sciences

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Islamic Entrepreneurship: Al-Amin (Trustworthiness) and Al-Shidq (Truthfulness) as Personal Branding Khaulah Hilaluddin; Mohd Nazri Muhayiddin; Mohd Zulkifli Muhammad; Muhammad Zulfaris Mohd Salleh; Khairulnazrin Nasir; Anis Amira Ab Rahman
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 2 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i2.8431

Abstract

Establishing a new business in Islamic entrepreneurship requires a holistic framework considering the entrepreneur’s traits, the organization they create, the environment, and the venture’s launch process. Through a case study based on hadith from the Prophet Muhammad (PBUH), this study investigates important traits of Muslim entrepreneurs. The study emphasizes the hadiths of maqbul (recognized), which provide guidance and reassurance to Muslim entrepreneurs seeking success and blessings in their ventures. According to research, the entrepreneurial personality, as demonstrated by the Prophet (PBUH) and his companions, comprises qualities such as Al-Amin (trustworthiness) and Al-Shidq (truthfulness), which are essential components of a personal branding strategy. This study demonstrates how these traits can positively impact economic performance, fostering trust and credibility in business practices. Al-Amin (trustworthiness) and Al-Shidq (truthfulness) are integral to personal branding in Islamic entrepreneurship. These values align with Islamic ethical principles and enhance business performance and organizational credibility. Entrepreneurs who embody these traits can build stronger, trustworthy brands, which are crucial to sustaining success in the competitive business environment. This study highlights the significance of these qualities by analyzing real-world examples from the lives of the Prophet (PBUH) and his companions. It offers Muslim entrepreneurs insightful guidance for their company’s growth.
Co-Authors Anis Amira Ab Rahman Khaulah Hilaluddin Mohd Nazri Muhayiddin Mohd Zulkifli Muhammad Muhammad Zulfaris Mohd Salleh