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All Journal Jurnal Manajemen Perhotelan dan Pariwisata
Ami Lasmi
mahasiswa
Economics, Econometrics & Finance Education Social Sciences

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LIVE STREAMING TIKTOK BAGI PENGUNJUNG WISATA PEMANDIAN LUBUK NAPA DALAM MENINGKATKAN PROMOSI PARIWISATA DI NAGARI SALIBUTAN, KECAMATAN LUBUK ALUNG Ami Lasmi; Agusti Efi
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.100705

Abstract

This study aims to examine the contribution of TikTok live streaming by visitors in increasing the popularity and attractiveness of Lubuk Napa Baths tourism in Nagari Salibutan. This type of research is qualitative by collecting data through observation, in-depth interviews, and documentation from visitors, tourism managers, and the surrounding community. Data were analyzed using thematic analysis methods to find digital promotion patterns that emerge naturally from visitors. The research findings indicate that TikTok live streaming significantly helps attract new tourists, especially from the younger generation. Content generated by visitors is considered more authentic and convincing than official promotions from managers.
Co-Authors Agusti Efi