<![CDATA[This study was motivated by the important role of the Mosque Welfare Board (Badan Kesejahteraan Masjid/BKM) in improving community religious practices through various religious development programs at Al Maksoem Ainun Noer Mosque, Aek Tampang Village, Padangsidimpuan City. The objectives of this study were to identify the improvement of community worship practices over the last two years, analyze the strategies implemented by BKM in enhancing community worship practices, and examine the supporting and inhibiting factors affecting the implementation of these strategies. This study employed a qualitative approach using a descriptive method. Data were collected through observation, semi-structured interviews, and documentation, and were analyzed using thematic analysis through transcription, coding, data categorization, narrative construction, and data interpretation. Data validity was ensured through source and method triangulation. The findings revealed that community worship practices had improved, as indicated by the increasing number of congregational prayer participants, greater community involvement in religious lectures and Islamic study sessions, and the growing spiritual awareness of the community in utilizing the mosque as a center for worship and social activities. The strategies implemented by BKM included encouraging participation in the five daily congregational prayers, organizing regular religious lectures and study sessions, providing adequate and comfortable mosque facilities, strengthening communication with congregants, utilizing digital media for information dissemination, and implementing zakat and donation collection services. Supporting factors included the active involvement of religious and community leaders, adequate mosque facilities, and effective communication between mosque administrators and congregants. Meanwhile, inhibiting factors consisted of community members’ occupational and educational commitments, limited participation among some congregants, economic constraints, and the suboptimal dissemination of mosque programs to all segments of society. Overall, the strategies implemented by BKM were effective in improving community worship practices and strengthening the mosque’s role as a center for religious and social development. Perkembangan Generative Artificial Intelligence (GenAI) telah menghadirkan transformasi signifikan dalam pengelolaan media dakwah digital yang menuntut adaptasi strategi komunikasi Islam di era teknologi. Teknologi ini menawarkan berbagai peluang dalam mendukung proses produksi, distribusi, dan pengelolaan konten dakwah secara lebih efektif serta mampu menjangkau audiens yang lebih luas melalui berbagai platform digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kepustakaan (library research). Data diperoleh dari artikel jurnal, buku, dan dokumen akademik yang relevan, kemudian dianalisis menggunakan teknik content analysis untuk mengidentifikasi tema, pola, dan keterkaitan konsep terkait pemanfaatan GenAI dalam manajemen media dakwah digital. Hasil kajian menunjukkan bahwa GenAI berpotensi meningkatkan efektivitas dakwah melalui personalisasi konten, perluasan jangkauan audiens, serta pengembangan layanan keagamaan berbasis teknologi. Selain itu, GenAI mampu meningkatkan efisiensi pengelolaan media dakwah melalui otomatisasi produksi konten, analisis audiens, dan optimalisasi distribusi informasi keagamaan. Namun, pemanfaatannya juga menghadirkan tantangan berupa validitas informasi keagamaan, bias algoritma, potensi pergeseran otoritas keagamaan, serta risiko berkurangnya dimensi humanistik dalam komunikasi dakwah. Oleh karena itu, penerapan GenAI dalam media dakwah digital memerlukan pengelolaan yang memperhatikan prinsip-prinsip etika komunikasi Islam agar pemanfaatan teknologi tetap sejalan dengan tujuan dan nilai-nilai dakwah Islam.]]>
