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Tesa Gustina Putri
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

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Fatwa DSN-MUI No. 75/DSN-MUI/VII/2009 tentang MLM terhadap Pembagian Bonus pada Produk Moorlife Tesa Gustina Putri; Sofia Ridha
Maqasid Forum : Journal of Islamic Law, Jurisprudence, and Public Policy Vol. 1 No. 1 (2026): March 2026
Publisher : Maqasid Forum : Journal of Islamic Law, Jurisprudence, and Public Policy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/maqasidforum.v1i1.557

Abstract

This study aims to analyze the bonus distribution system of Moorlife products based on DSN-MUI Fatwa No. 75/DSN-MUI/VII/2009 concerning Sharia Multi-Level Marketing. The research employs a qualitative method with a normative-empirical approach through literature review, interviews, observations, and document analysis to examine the conformity of the system with Islamic economic principles. The findings indicate that the Moorlife bonus system includes recruitment bonuses, personal sales bonuses, unit sales bonuses, leadership bonuses, reward vouchers, and other incentives based on product sales performance and network development. These incentives are designed to encourage both individual productivity and network expansion. Based on the analysis of DSN-MUI Fatwa No. 75/DSN-MUI/VII/2009, the system is generally in accordance with Sharia principles because it is based on real transactions involving halal products, and bonuses are earned through legitimate sales activities and performance rather than solely recruitment. In addition, the contractual mechanisms applied reflect elements of bay’, ju’alah, and wakalah bil ujrah, which are permissible in Islamic jurisprudence. However, the study also finds that the company needs to maintain transparency, fairness, and accountability in the bonus distribution system to avoid potential elements of gharar, zulm, and practices resembling money games, thereby ensuring full compliance with Sharia principles in both theory and practice.