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Instruction in reading Iqra' and the Qur'an at TPA/TPQ centers often faces obstacles due to one-way communication patterns and a lack of methodological variety, leading to rapid boredom among children and uneven development of their reading skills. This study analyzes the implementation of educational communication in Iqra' and Qur'an instruction for children at TPA/TPQ centers in Jorong Bukik Bio-Bio, Nagari Sikucua Utara, Kampung Dalam District, Padang Pariaman Regency, carried out through a student Community Service Program (KKN). A descriptive qualitative approach was employed, with data collected through participant observation and activity documentation. Data analysis utilized the interactive model developed by Miles, Huberman, and Saldana, comprising data reduction, data display, and conclusion drawing. The results indicate that a combination of verbal communication strategies (step-by-step explanations, question-and-answer sessions, and repetition of makharijul huruf articulation points), nonverbal strategies (demonstrations, gestures, and positive reinforcement), and simple visual aids effectively improved the students' recognition of Hijaiyah letters, reading fluency, and learning motivation. These improvements were evident when comparing achievements before and after the program. This study contributes a contextual educational communication model rooted in local wisdom replicable by TPA/TPQ instructors in regions with similar characteristics while simultaneously strengthening the study of Islamic communication and broadcasting within the realm of non-formal religious education at the jorong (hamlet) level.
Keywords: educational communication, Iqra' and Qur'an instruction at
TPA/TPQ Pembelajaran membaca Iqra' dan Al-Qur'an di TPA/TPQ kerap terkendala pada pola komunikasi pengajar yang satu arah dan minim variasi metode, sehingga anak cepat jenuh dan kemampuan membacanya berkembang tidak merata. Penelitian ini menganalisis penerapan komunikasi edukatif dalam pembelajaran Iqra' dan Al-Qur'an pada anak TPA/TPQ di Jorong Bukik Bio-Bio, Nagari Sikucua Utara, Kecamatan Kampung Dalam, Kabupaten Padang Pariaman, yang dilaksanakan melalui program Kuliah Kerja Nyata (KKN) mahasiswa. Penelitian menggunakan pendekatan kualitatif deskriptif dengan data dikumpulkan melalui observasi partisipatif,serta dokumentasi kegiatan. Data dianalisis menggunakan model interaktif Miles, Huberman, dan Saldaña, meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa perpaduan strategi komunikasi verbal (penjelasan bertahap, tanya jawab, pengulangan makharijul huruf), non-verbal (demonstrasi, gestur, penguatan positif), dan media visual sederhana mampu meningkatkan pengenalan huruf hijaiyah, kelancaran membacaserta motivasi belajar santri. Peningkatan tersebut tampak pada perbandingan capaian sebelum dan sesudah program. Penelitian ini berkontribusi menawarkan model komunikasi edukatif kontekstual berbasis kearifan lokal yang dapat direplikasi oleh pengajar TPA/TPQ di wilayah berkarakteristik serupa, sekaligus memperkuat kajian komunikasi dan penyiaran Islam pada ranah pendidikan nonformal keagamaan di tingkat jorong.
Kata Kunci :
komunikasi edukatif, pembelajaran Iqra' Al-Qur'an di TPA/TPQ
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