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Najla Syauqia Boti
UIN Sjech M.Djamil Djambek Bukittinggi

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PEMANFAATAN VIDEO STORYTELLING "CARITO SIBULANGO" SEBAGAI MEDIA KOMUNIKASI DALAM MEMPROMOSIKAN POTENSI NAGARI PASIA LAWEH Najla Syauqia Boti; Edi Rosman
AdabCare: Journal of Humanities & Da‘wah Service Vol. 2 No. 3 (2026): September 2026
Publisher : Fakultas Ushuluddin Adab dan Dakwah - Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

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Abstract

This community service (PkM) activity, carried out through Kuliah Kerja Nyata (KKN), addresses the limited communication media used to introduce the potential of Nagari Pasia Laweh, Kecamatan Palupuh, Kabupaten Agam, West Sumatra. Although the area holds substantial natural, agricultural, social, and cultural potential, promotional efforts remain constrained by limited digital literacy, weak signal coverage, and the absence of an engaging communication medium capable of packaging local stories for a wider audience. This activity aimed to introduce and document the potential of the nagari, apply storytelling as a communicative approach, increase participant engagement in recognizing and conveying their environment, and produce an audiovisual medium usable for promotion. A participatory and communicative approach was employed, involving observation, potential mapping, script development, participant engagement in filming and voice-over recording, and video editing. The activity engaged residents of Jorong Palupuh, particularly youth and children who took part in production, alongside community leaders who provided contextual information. The main output is a video storytelling titled "Carito Sibulango," which narrates the natural beauty, farming activities, social life, cultural heritage, and hidden history of Nagari Pasia Laweh through a locally rooted narrative style. The activity contributes to strengthening participatory communication skills among youth participants and provides the nagari with a reusable audiovisual medium for introducing its potential more broadly, while also encouraging continued documentation and communication of the area's assets.