<![CDATA[This study aims to analyze the communication strategies employed by the administrators of the Student Dakwah Activity Unit (UKM Dakwah) in improving the quality of the mentoring program at UIN Sjech M. Djamil Djambek Bukittinggi and to identify the supporting and inhibiting factors in implementing these communication strategies. This study employed a descriptive qualitative approach. Data were collected through observation, interviews, and documentation involving 20 informants consisting of 10 UKM Dakwah administrators, 5 mentors, and 5 mentoring participants. Data analysis was conducted through data reduction, data presentation, and conclusion drawing, while data validity was ensured through source, technique, and time triangulation. The results showed that the communication strategies employed by the administrators in implementing the mentoring program involved the approaches of bil hikmah, mau'izhah hasanah, and mujadalah billati hiya ahsan. These strategies were implemented through personal approaches, adaptation of message delivery to the characteristics and conditions of participants, the use of polite and persuasive language, motivation, exemplary conduct, and two-way discussions. The communication strategies were supported by mentoring guidelines and curriculum, mentor development, coordination between administrators and mentors, the use of communication media, and good interpersonal relationships. The inhibiting factors included academic schedule conflicts, low participation and motivation among some participants, differences in participants' levels of understanding and characteristics, and limitations in communication through digital media. The findings indicate that improving the quality of the mentoring program requires communication strategies that are planned, adaptive, persuasive, and adjusted to the conditions of the participants.]]>
