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All Journal Jurnal Manajemen Atma Jaya Benefit: Jurnal Manajemen dan Bisnis Journal Economics & Business Atmajaya Indonesia Jurnal Manajemen
Hidayat, Herlin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALYSIS OF SIMULATION EFFECT OF INCREASED TAX AND REGIONAL GOVERNMENT SPENDING ON CONSUMPTION OF LAMPUNG PROVINCE COMMUNITIES Wangke, Freddy; Hidayat, Herlin; Petronila, Thio Anastasia
Journal Economics & Business Atmajaya Indonesia Vol 3 No 2 (2019): Journal of Economics & Business (JEBI)
Publisher : Penerbit Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479.926 KB) | DOI: 10.25170/jebi.v3i2.62

Abstract

The purpose of this study is to analyze the effect of increased local government taxes and expenditure on the consumption of Lampung Province society. The estimation model in the simultaneous model of the increase in taxes and expenditure of the Lampung provincial government uses the 2 SLS (Two-Stage Least Squares) method. The simulation results of a tax increase of 10% reduced the Gross Regional Domestic Product of Lampung Province by 0.03% and the consumption of Lampung Province by 0.03%. This is also shown by the decrease in demand for the Province's money by 0.01%. On the other hand, the simulation results of the Lampung Province Government spending increase by 10% raised the Lampung Province Regional Domestic Products by 2.06% and the Lampung Province people's consumption by 0.04%. In conclusion, the increase in regional government expenditure is a driving factor that provides stimulus in addition to the Gross Regional Domestic Product and the consumption of the Lampung Province community, as well as to the activities of private investors and regional exports and imports including the money supply.
POTENSI PENGEMBANGAN BISNIS MAKANAN TRADISIONAL ROTI KOMPIANG SEBAGAI MAKANAN LEGENDARIS KOTA SOLO Anggarani , Asih; Hidayat, Herlin; Dyah Hapsari, Yudith
Jurnal Manajemen Vol. 20 No. 1 (2023): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v20i1.5176

Abstract

Efforts to improve the regional economy can be made from various sectors, one of which is the culinary tourism sector. Kompiang as one of the legendary traditional culinary from Solo needs to be preserved because Kompiang Solo produced by Hari Hariyono is the only one in Solo, even Central Java. The development of Kompiang Solo is not as good as the development of Kompiang from Surabaya, Bali, and NTT. Kompiang Manggarai was successfully developed to become a typical souvenir food from NTT. The research aims to analyze the production process, marketing strategy, and regeneration efforts of the traditional food business of Kompiang Cake. This research will conduct a SWOT analysis of the kompiang cake business so that the results of the analysis can be useful for kue kompiang cake entrepreneurs to find out the potential strengths, weaknesses, business and development opportunities, and threats to the kompiang business company in the future. Thus, entrepreneurs will be able to determine the right strategy and business development according to the times for the sustainability of their business. The research will be conducted using primary data obtained directly by observing the Kompiang cake-making location in Solo, in-depth interviews with Kompiang cake entrepreneurs, interviews with the Solo City Government, distributing questionnaires to consumers, and documentation. The results obtained show that Kompiang Solo has the potential to be developed into a typical Solo souvenir food by innovating, in taste, texture, packaging, and service.
POTENSI PENGEMBANGAN BISNIS MAKANAN TRADISIONAL ROTI KOMPIANG SEBAGAI MAKANAN LEGENDARIS KOTA SOLO Anggarani , Asih; Hidayat, Herlin; Dyah Hapsari, Yudith
Jurnal Manajemen Vol. 20 No. 1 (2023): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v20i1.5176

Abstract

Efforts to improve the regional economy can be made from various sectors, one of which is the culinary tourism sector. Kompiang as one of the legendary traditional culinary from Solo needs to be preserved because Kompiang Solo produced by Hari Hariyono is the only one in Solo, even Central Java. The development of Kompiang Solo is not as good as the development of Kompiang from Surabaya, Bali, and NTT. Kompiang Manggarai was successfully developed to become a typical souvenir food from NTT. The research aims to analyze the production process, marketing strategy, and regeneration efforts of the traditional food business of Kompiang Cake. This research will conduct a SWOT analysis of the kompiang cake business so that the results of the analysis can be useful for kue kompiang cake entrepreneurs to find out the potential strengths, weaknesses, business and development opportunities, and threats to the kompiang business company in the future. Thus, entrepreneurs will be able to determine the right strategy and business development according to the times for the sustainability of their business. The research will be conducted using primary data obtained directly by observing the Kompiang cake-making location in Solo, in-depth interviews with Kompiang cake entrepreneurs, interviews with the Solo City Government, distributing questionnaires to consumers, and documentation. The results obtained show that Kompiang Solo has the potential to be developed into a typical Solo souvenir food by innovating, in taste, texture, packaging, and service.
Studi tentang Peran Entrepreneurial Marketing dalam Meningkatkan Business Performance UMKM di Masa Pandemi Covid-19 Setiyaningrum, Ari; Ramawati, Yussi; Hidayat, Herlin
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16393

Abstract

Abstract: The entrepreneurial marketing approach is a strategic choice that can be adopted by SME actors to continue to survive, especially in the midst of the Covid-19 pandemic situation. This study aims to identify which dimensions of entrepreneurial marketing have an important role in improving SME business performance in the creative economy industry during the Covid-19 pandemic. In particular, this study examines whether the dimensions of entrepreneurial marketing which include proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation have an effect on business performance. Primary data was collected through an online survey method involving 258 SME actors in the creative economy industry in Indonesia who had been running their businesses before and during the Covid-19 pandemic. The sampling method used was non-probability sampling through purposive sampling technique. The results of data analysis with multiple linear regression indicated that the dimensions of entrepreneurial marketing that are proven to have an effect and have an important role in improving the business performance of SMEs in the creative economy industry during the pandemic are innovation-oriented, customer intensity, resource leveraging, and value creation, while proactiveness, opportunity-focused, and risk-taking orientation were found to have no effect on business performance.Keywords: entrepreneurial marketing, business performance, small and medium enterprises, creative economy industry, Covid-19 pandemic.  Abstrak: Pendekatan entrepreneurial marketing menjadi pilihan strategi yang dapat diadopsi oleh pelaku UMKM untuk terus bertahan khususnya di tengah situasi pandemi Covid-19. Penelitian ini bertujuan untuk mengidentifikasi dimensi-dimensi entrepreneurial marketing mana yang memiliki peran penting bagi peningkatan business performance UMKM di industri ekonomi kreatif pada masa pandemi Covid-19. Secara khusus, penelitian ini menguji apakah dimensi-dimensi entrepreneurial marketing yang mencakup proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, dan value creation berpengaruh terhadap business performance. Data primer dikumpulkan melalui metode survei online yang melibatkan 258 pelaku UMKM di industri ekonomi kreatif di Indonesia yang telah menjalankan bisnisnya pada waktu sebelum dan selama pandemi Covid-19. Metode pengambilan sampling menggunakan nonprobability sampling melalui teknik purposive sampling. Hasil analisis data dengan regresi linier berganda menunjukkan bahwa dimensi-dimensi entrepreneurial marketing yang terbukti berpengaruh dan memiliki peran penting bagi peningkatan business performance UMKM di industri ekonomi kreatif selama masa pandemi adalah innovation-oriented, customer intensity, resource leveraging, dan value creation, sedangkan proactiveness, opportunity-focused, dan risk-taking orientation ditemukan tidak berpengaruh terhadap business performance.Kata Kunci: entrepreneurial marketing, business performance, UMKM, industri ekonomi kreatif, pandemi Covid-19.
Co-Authors Anggarani , Asih Ari Setiyaningrum Dyah Hapsari, Yudith Ramawati, Yussi Thio Anastasia Petronila Wangke, Freddy