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All Journal Sharia Economic and Management Business Journal (SEMBJ) Jurnal Pengabdian Masyarakat Inovasi Indonesia
Pratama, Ramadhan
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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Peningkatan Kapasitas Kepemimpinan Karang Taruna Desa Tungku Jaya, Kabupaten Ogan Komering Ulu, Sumatera Selatan melalui Sosialisasi Efektif Mahdi, Imam; Alvaro, Abi Rafie; Trifaldo, Yusup; Wiranda, Muhammad; Pratama, Ramadhan
Jurnal Pengabdian Masyarakat Inovasi Indonesia Vol 3 No 4 (2025): JPMII - Agustus 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jpmii.875

Abstract

Kegiatan bertujuan meningkatkan kapasitas kepemimpinan pengurus Karang Taruna di Desa Tungku Jaya melalui pendekatan partisipatif berupa penyuluhan, diskusi, dan simulasi. Metode yang digunakan dalam kegiatan ini adalah metode sosialisasi dengan pendekatan deskriptif kualitatif. Hasil kegiatan menunjukkan peningkatan signifikan, antara lain pemahaman mengenai pengertian pemuda meningkat dari 56% menjadi 88%, kemampuan mengembangkan jiwa kepemimpinan dari 72% menjadi 100%, pemahaman struktur organisasi Karang Taruna dari 16% menjadi 72%, kontribusi pemuda dalam pembangunan nasional dari 40% menjadi 84%, dan peran pemuda di masa mendatang dari 28% menjadi 60%. Sosialisasi yang dirancang secara interaktif terbukti mampu membangun kepercayaan diri, memperkuat kemampuan komunikasi, serta meningkatkan kapasitas pengambilan keputusan kolektif di antara peserta.
Influencer Credibility and Content Quality in TikTok Culinary Purchase Decisions Haryanto, Rudy; Pratama, Ramadhan; Anwar, Hairul
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 1 (2026): February
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i1.2121

Abstract

Background: This study examines the effects of influencer credibility and TikTok video content quality on culinary purchase decisions in Banjarmasin, Indonesia. It responds to the rapid growth of short-form video marketing and the need for local culinary micro, small, and medium-sized enterprises to promote their products effectively while upholding Sharia-conscious ethical values, particularly honesty, transparency, and trustworthiness.. Method: Using an explanatory quantitative design, data were collected using a structured questionnaire from 103 TikTok users who had viewed culinary promotional content with the goal of having food in their food consumption intentions. The data were analyzed using descriptive statistics, validity and reliability testing, classical assumption testing, and multiple linear regression.. Results: The evidence indicates that influencer credibility has a significant effect on culinary purchasing, with respect to being the strongest of these factors. TikTok video quality has a positive and significant influence too, as it acts to inform and entertain. At the same time, both variables have a significant impact on consumer decision making, yet the limited predictive ability implies the importance of price, taste, halal assurance, accessibility, and the recommendations of peers. Conclusion: The study adds to social commerce and Sharia-informed management literature by showcasing that successful TikTok culinary promotion is not only a factor of visibility, creativity and authenticity, but also that of legitimate communicators, factual sources and a good standard of ethics in content production.
Co-Authors Alvaro, Abi Rafie Hairul Anwar, Hairul Mahdi, Imam Rudy Haryanto Trifaldo, Yusup Wiranda, Muhammad