Claim Missing Document
Check
Articles

Found 2 Documents
Search

Biomonitoring as an Effort to Monitor River Water Quality with Parameters of BOD, DO, pH, TDS and the Presence of Macrozoobenthos in the Rolak River Area, Surabaya City Ummuzzahra, Fitria; Kholish, Nadia Rana Abiyya; Adji, Adhiatma; Nofitri, Audi Ananda; Pertiwi, Diandra Dieva; Nurdiansyah, Alfian; Baharudin, Faizal Abdillah; Jalalludin, Ahmad Jalali; Putra, Rico Thomas
Journal of Civil Engineering, Planning and Design Vol 2, No 2 (2023): November
Publisher : Faculty of Civil Engeneering and Planning - ITATS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jcepd.2023.v2i2.4671

Abstract

Many of the person who built settlements in riverbank areas, this allows residents in riverbank areasto become accustomed to disposing of waste directly into the river. In the end, this waste threatens the success of river flow, polluted river water has a serious impact on the health and quality of the environment around the riverbanks, such as the negative impact caused by this pollution, for example, such as health which has an impact on the surrounding environment or others. Because it is important to understand the natural health relationship, this study chose a river area that is located around the Rolak area of Surabaya, this place was chosen because the area is around a densely populated area and an industrial area. So that it can be used as research because the area certainly has a high level of pollution. As a result of the impact of the many residential and industrial areas around the river, the biomonitoring method is carried out to identify river pollution from its physical habitat by monitoring environmental health using living organisms in the river. Therefore the biomonitoring method can be applied because the advantages of this method can also be used including helping identify by using test parameters such as measuring pH, temperature and oxygen content in river water. that has been done before. Then the biotic examination can be used as a guide that can represent the quality of a body of water, from observations at several points the river is known to have a color that tends to be brownish due to turbidity levels, the pH parameters at each sample point are classified as normal and for Total Dissolved Solid (TDS) there is content of 339 mg/l, this is thought to be due to the source of domestic waste pollution from residents' settlements around the river banks. For DO test results there are only five points that meet quality standards. As for the diversity of bioindicators at each point, such as the presence of weeds at the first point, while the presence of water hyacinth can only be seen at the third and fourth points, the macrozoobenthos that are commonly found in the mangrove area are from the Mollusca, Annelida, and Arthropoda.
The Influence of Humor Appeal Advertising on Purchase Decision Using Brand Awareness as a Mediating Variable (Study in Djarum 76 Cigarette Advertising Video “Pengen kurus" Edition) Nurdiansyah, Alfian
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pentingnya sebuah iklan di era global mewajibkan pemasar untuk menciptakan promosi yang kreatif, efektif, dan efisien. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh daya tarik iklan humor terhadap keputusan pembelian dengan kesadaran merek sebagai variabel yang melakukan mediasi. Studi dalam video iklan rokok Djarum 76 edisi “Pengen Kurus”. Jenis penelitian yang dilakukan adalah explanatory research dengan metode survei. Sampel berjumlah 150 responden dengan teknik pengamilan sampel purposive sampling. Metode analisis menggunakan PLS SEM. Data tersebut adalah tanggapan dari 150 responden sampel yang merupakan perokok aktif yang telah berumur 18 tahun atau keatas  dan telah menonton video iklan rokok Djarum 76 edisi “Pengen Kurus”. Hasil dari penelitian ini menunjukan terdapat pengaruh yang tidak signifikian antara humor appeal advertising dengan purchase decision. Namun selain itu, terdapat pengaruh signifikan antara humor appeal advertising dengan brand awareness dan brand awareness dengan purchase decision. Brand awareness memiliki pengaruh yang positif dan signifikan atau bisa menjadi pihak mediasi antara variabel sex appeal advertising dengan purchase decision. Hasil dari penelitian ini harus menjadi perhatian khusus bagi para pemasar bahwa iklan yang menarik tidak selalu mendorong konsumen untuk membeli produk.Kata kunci: humor appeal advertising, purchase decision, brand awareness.