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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Brand Communication

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Preferensi Pesan Budaya Dalam Fotografi Budaya : Analisisi Isi Karya Fotografi Budaya Pada Akun Instagram @iswahyura05 Wasisa, Iswahyura Putra; Faris, Faris
Brand Communication Vol. 4 No. 2 (2025): Persepsi dan Opini Khalayak Dalam Kehidupan Manusia
Publisher : Prisani Cendekia Institute

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Abstract

Cultural photography has visual value and deep meaning in every moment. Indonesia is a country with diverse cultures in each region, where cultural photography plays an important role in preserving and sustaining culture by capturing every cultural moment in Indonesia. This study aims to explore cultural message preferences in cultural photography on the Instagram account @iswahyura05. The methodology used is Content Analysis with a quantitative approach, aimed at capturing cultural message preferences in cultural photography on the Instagram account @iswahyura05. The research findings indicate that from the total 100% of the samples analyzed, which have been adjusted to several predetermined categories, the researcher found that cultural photography works on the Instagram account @iswahyura05 lean more towards the category related to art, with a percentage of 40%.
Analisis Isi Kuantitatif Kecenderungan Pesan Politik Standup Comedy Alwi Makkasar Di Konten Somasi Pada Chanel Youtube Deddy Corbuzier Natasya, Resti; Faris, Faris
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.305

Abstract

The purpose of this research is to determine the tendency of political message content in Alwi Makkasar's stand-up comedy material presented in the "Somasi" content on Deddy Corbuzier's YouTube channel. The research method uses a descriptive quantitative approach. The subjects of this study are the Somasi content uploaded on Deddy Corbuzier's YouTube channel with six scenes as units of analysis. The categories of political messages are propaganda, political advertising, and rhetoric. Reliability testing uses Holsti reliability coefficient and Scott's phi. The data analysis technique uses Content Analysis. The results of the study show the tendency of political messages on sensitive issues about religion and the legitimacy of political figures in the propaganda category, presidential and vice-presidential candidates in the political advertising category, and national identity, nationality, and religion in the rhetoric category
Co-Authors Abdul Wahid Aliyah, Urotul I Ketut Suada Justitia Putra, Sandi Misbahul Munir Natasya, Resti Nuriyanto Nuriyanto, Nuriyanto Wasisa, Iswahyura Putra Wenny Mamilianti