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All Journal Jurnal Penelitian Pendidikan Guru Sekolah Dasar International Journal of Community Service Learning Penamas: Journal of Community Service
NURHAYATI, PUJI
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Journal : Penamas: Journal of Community Service

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Metode “King of Brama” sebagai pengembangan inovasi masa endemi Komunitas Sambel Pecel klegen Kota Madiun Kharisma, Anggi Cahya; Nurhayati, Puji
Penamas: Journal of Community Service Vol. 1 No. 2 (2021): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.613 KB) | DOI: 10.53088/penamas.v1i2.222

Abstract

People's lives today cannot be separated from the existence of Micro Small and Medium Enterprises (MSMEs). The role of MSMEs is considered significant to the improvement of the Indonesian economy and is also able to absorb labor on a considerable scale. The problems faced by MSMEs today are marketing, branding and packaging. Likewise, with the problems faced by the Sambel Pecel community of Klegen village of Madiun city. Digital marketing is very important and crucial that must be done in order to compete in the global market. The purpose of this training is to provide innovation in product packaging or build a more modern brand to the MSMEs community Sambel Pecel Kota Madiun, as an increase in sales turnover during the covid-19 pandemic. The implementation method is carried out using several stages, namely 1) identifying the problem, 2) identifying the output, and 3) conducting training. The result of this activity is the innovation of Sambel Pecel products that have more modern packaging and branding. This activity is expected to make the Sambel Pecel MSME community develop and improve its marketing methods by using digital marketing.
Pelatihan digital entrepreneurship untuk memasuki pasar virtual: UMKM handycraft Desa Cileng, Kecamatan Poncol, Kabupaten Magetan Widiasmara, Anny; Devi, Heidy Paramitha; Nurhayati, Puji; Aviyanti, Richo Diayan; Taufiq, Abd Rohman; Chairunnisa, Diaz Martha
Penamas: Journal of Community Service Vol. 2 No. 1 (2022): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v2i1.358

Abstract

The increase in the number of MSMEs will not contribute and sustain if MSMEs are not able to compete with the changing times. Internet of Things (IoT) is one form of changing times that has an impact on all aspects, including business. The impact of IoT on business is the shift of business from conventional business to digital business. MSMEs must respond to these business changes, one of which is by changing conventional marketing to digital marketing. The target of this PKM program is a group of MSMEs producing handicrafts in Cileng Village, Magetan which still lacks literacy about marketing and information technology. The purpose of this activity is to increase literacy on marketing strategies and information technology, develop marketing reach, and increase turnover. The method of service is mentoring and training. Mentoring and training related to product photos, making product descriptions using copywriting techniques, and opening an online store. The training program is expected to increase literacy knowledge about digital marketing, expand market reach, and fulfill the desired turnover target.
Co-Authors Anny Widiasmara Aviyanti, Richo Diana Aviyanti, Richo Diayan Chairunnisa, Diaz Martha Devi, Heidy Paramitha Kharisma, Anggi Cahya Taufiq, Abd Rohman Zami, Moh. Tajuddin Azzam