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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Priandi, Erlin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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FAKTOR‐FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MEMILIH PEMBIAYAAN GRIYA IB HASANAH DI PT.BANK BNI SYARIAH KANTOR CABANG BENGKULU Susena, Karona Cahya; Irwanto, Tito; Priandi, Erlin
JURNAL EKOMBIS REVIEW Vol 7 No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

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Abstract

The purpose of this study is to find out the dominant factors that influence customer decisions in choosing financing from the hasanah hasanah at PT. Bank BNI Syariah KC. Bengkulu. The method used in analyzing research data is rating scale. The average respondent's answers to the four factors that influence the customer's decision in choosing financing from the hasanah at PT. Bank BNI Syariah KC.Bengkulu is 640 with very agree criteria, meaning that the average respondent strongly agrees that all the proposed factors, namely cultural factors, social factors, personal factors and psychological factors can influence the customer's decision in choosing financing from the hasanah at PT. Bank BNI Syariah KC. Bengkulu.
Co-Authors Karona Cahya Susena, Karona Cahya Tito Irwanto, Tito