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Purtiwi, Narita Putri
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Menelusuri Pemetaan Komunikasi Pemasaran Kontekstual Purtiwi, Narita Putri
Jurnal Studi Komunikasi Vol 2, No 3 (2018)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.395 KB) | DOI: 10.25139/jsk.v2i3.1147

Abstract

Marketing, a context which is the core of what was conveyed in the Contextual Marketing Communication book. In industry and business in this era, it had faced the colors of culture and environment and even face a revolution like a massive change from digital. Various marketing strategies are initiated to understand the flow of people's desires. But there are still contradictions that do not reflect contextual itself.
Menelusuri Pemetaan Komunikasi Pemasaran Kontekstual Purtiwi, Narita Putri
Jurnal Studi Komunikasi Vol. 2 No. 3 (2018)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v2i3.1147

Abstract

Marketing, a context which is the core of what was conveyed in the Contextual Marketing Communication book. In industry and business in this era, it had faced the colors of culture and environment and even face a revolution like a massive change from digital. Various marketing strategies are initiated to understand the flow of people's desires. But there are still contradictions that do not reflect contextual itself.
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