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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Pengabdian dan Kewirausahaan
Puspa, Tiara
Universitas Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Employee Green Involvement, Green Training dan Green Image Terhadap Perception for Corporate Social Responsibility Perusahaan Pada PT Cabot Indonesia Jakarta Wardhani, Raka; Puspa, Tiara
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (938.309 KB) | DOI: 10.31289/jkbm.v6i1.2860

Abstract

The objective of this study is to examine and analyze the effect of brand logo identification, overall brand logo benefit toward customer loyalty through trust and commitment of Global System for Mobile (GSM) cellular operatorconsumers. The samples being used in this study is 200 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by using Structuctural Equation Model (SEM) analysis method. The findings of this study are: (1) endorser credibility identification has positive effect toward brand equity, (2) endorser credibility benefit has positive effect toward self-brand connection (3) self-brand connection has positive effect toward brand equity.
PENINGKATAN KOMPETESI MELALUI SELF-CONCEPT PARA PENGRAJIN TAHU TEMPE PRIMKOPTI SWAKERTA, SEMANAN JAKARTA BARAT Aseanty, Deasy; Indriyarti, Eko Retno; Puspa, Tiara; Tanuwijaya, Justine; Kesumo, Nurhastuty; Setiawan, Audita; Gunarto, Gunarto
Jurnal Pengabdian dan Kewirausahaan Vol 5, No 2 (2021): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v5i2.2985

Abstract

The decline in the turnover of tofu and tempe craftsmen in the Semanan area, Kali Deres sub-district, West Jakarta, has caused the tofu and tempeh craftsmen to have to think of strategies to keep their production running and increase sales. In addition, craftsmen are forced to reduce the amount of production compared to usual to prevent oversupply due to a decrease in demand. In addition, the price of the tofu and tempe was also increased from usual to cover the losses received. Among the various factors that can cause it, one important factor is increasing the competence of craftsmen through self-concept. This aspect concerns the positive values and attitudes of tofu and tempeh craftsmen related to the business. The community service carried out aims to increase competence through self-concept in the tofu and tempeh craftsman group in this region. The community service method is carried out using online counseling by providing material and question and answer (Q&A) discussions. The service was carried out smoothly. The measurement of the effectiveness of this abdimas uses a simple descriptive-quantitative by explaining the increase in insight into the competence of the craftsmen in terms of self-concept. In addition, the results of the service carried out were able to provide increased insight into tofu and tempe craftsmen in this region regarding self-concept-based competencies. The most significant improvement was found on a fairly good achievement scale (from 0% to 48%) where 5-6 items were answered correctly by the participants. The importance of the ability to manage creative marketing and sales strategies by utilizing online (digital) media is a recommendation for the next abdimas topic.
Co-Authors Aseanty, Deasy Eko Retno Indriyarti Gunarto, Gunarto Justine Tanuwijaya Kesumo, Nurhastuty Setiawan, Audita Wardhani, Raka