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All Journal MANAJEMEN Jurnal Pengabdian Masyarakat Tapis Berseri
De Yusa, Viola
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Computer Science & IT Economics, Econometrics & Finance Education Other

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PENGARUH CONTENT MARKETING DAN SOCIAL MEDIA YOUTUBE 3SECOND TV TERHADAP MINAT BELI PRODUK 3SECOND Septiawan, Redho Dwi; De Yusa, Viola
MANAJEMEN Vol 3 No 1 (2023): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v3i1.214

Abstract

The rapid advancement of technology has an impact on aspects of life that affect customer buying behavior from traditional shopping to online shopping. Many thoughts are in the form of creative and innovative ideas or ideas from marketers to succeed or win competition in the market, one of which is by creating content marketing. The purpose of this research is to understand how social media and content marketing on YouTube 3second TV influence the intention to buy 3second products. The sample used for this study consisted of 100 people who were respondents as potential customers and consumers of 3seconds products. Purposive sampling was used in this sampling procedure. In this research methodology used multiple linear analysis. Microsoft Excel and SPSS 24 were used to analyze the survey data. The results of the study show that there is a relationship between content marketing variables (X1) and social media (X2) with buying interest (Y).
PENGARUH CONTENT MARKETING DAN SOCIAL MEDIA YOUTUBE 3SECOND TV TERHADAP MINAT BELI PRODUK 3SECOND Septiawan, Redho Dwi; De Yusa, Viola
MANAJEMEN Vol. 3 No. 1 (2023): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v3i1.214

Abstract

The rapid advancement of technology has an impact on aspects of life that affect customer buying behavior from traditional shopping to online shopping. Many thoughts are in the form of creative and innovative ideas or ideas from marketers to succeed or win competition in the market, one of which is by creating content marketing. The purpose of this research is to understand how social media and content marketing on YouTube 3second TV influence the intention to buy 3second products. The sample used for this study consisted of 100 people who were respondents as potential customers and consumers of 3seconds products. Purposive sampling was used in this sampling procedure. In this research methodology used multiple linear analysis. Microsoft Excel and SPSS 24 were used to analyze the survey data. The results of the study show that there is a relationship between content marketing variables (X1) and social media (X2) with buying interest (Y).
Optimalisasi Identitas Visual Umkm Kerupuk Tahu Bagus Hasby Melalui Desain Logo Dan Kemasan Produk Magdalena, Betty; Riyan Utama, Riyadini; De Yusa, Viola
Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edition Oktober)
Publisher : Pusat Studi Teknologi Informasi Fakultas Ilmu Komputer Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpmtb.v4i2.166

Abstract

This community service program aims to optimize the visual identity of the Micro, Small, and Medium Enterprise (MSME) Kerupuk Tahu Bagus Hasby through the development of a more attractive and functional logo and product packaging design. The main issue faced by the partner is the absence of a consistent visual identity, which makes the product difficult to distinguish from competitors and reduces its market appeal. The implementation methods include field observation, interviews with the business owner, design needs analysis, and the creation of logo and packaging concepts based on appropriate graphic design principles. The results show that the new logo provides a more professional and recognizable brand image, while the redesigned packaging enhances aesthetic value, product information clarity, and overall marketability. The application of this visual identity also helps the partner strengthen branding efforts and expand product promotion. Thus, this community service activity contributes significantly to improving the visual quality and competitiveness of Kerupuk Tahu Bagus Hasby.
Co-Authors Betty Magdalena, Betty Riyan Utama, Riyadini Septiawan, Redho Dwi