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All Journal At-Taqaddum Economica: Jurnal Ekonomi Islam Journal of Islamic Accounting and Finance Research Journal of Digital Marketing and Halal Industry Jurnal Ilmiah ASET
Junusi, Rahman El
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Religion Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Consumers and Halal Cosmetic Products: Halal Label, Life Style and Word of Mouth Communication Pujiastuti, Heny; Afendi, Arief; Junusi, Rahman El; Mahardianto, Agus
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.10892

Abstract

The lifestyle of consumer behavior is growing very rapidly, especially with regard to the halal lifestyle. The purpose of this study was to test whether the halal label, lifestyle and word of mouth had an effect on purchasing decisions. The type of research used is quantitative research with multiple linear regression. The data in this study are primary data with 100 respondents from the State Islamic University of Walisongo, Semarang, who use Wardah halal cosmetic products. The sampling technique was carried out using the simple random sampling method. The results of this study indicate that the halal label and lifestyle variables have a positive and significant effect on purchasing decisions. Meanwhile, the word of mouth variable has no effect on purchasing decisions. The implications of this study provide an explanation that the use of halal cosmetic products is an option for the millennial generation (Gen-Z) in making a decision to purchase a beauty product.
Relevance of Key Performance Indicators and Islamic Higher Educations Reputation Junusi, Rahman El; Tolkah, Tolkah; Yuningrum, Heny; Mubarok, Ferry Khusnul
At-Taqaddum Vol. 14 No. 1 (2022)
Publisher : Quality Assurance Institute (LPM) State Islamic University Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/at.v14i1.11546

Abstract

The university ranking is an achievement indicator based on reputation, especially global reputation. The objectives of this study are (1) To determine the relevance of Key Performance Indicators (KPI) and PTKINs’ reputation based on SMS and Webometrics ranking; (2) To find out the correlation between KPI and PTKINs’ Reputation. This study uses mixed methods or integration of quantitative and qualitative research. The research objects were 17 PTKINs. For the analysis technique, it uses person correlation and explorative analysis. The results showed that of 51 KPI criteria, only one was relevant to the reputation of PTKINs based on the SMS ranking. In contrast, there are 13 KPI criteria that fit PTKINs' reputation based on Webometrics ranking. KPI does not correlate with PTKINs’ reputation based on SMS ranking, while KPI correlates with PTKINs’ reputation based on Webometrics ranking. For this reason, a policy is needed to synchronize KPI with WCU standards that have been recognized globally. While the implementation of ranking based on SMS needs to be reviewed because it does not reflect PTKINs' reputation.
Co-Authors Afendi, Arief Heny Yuningrum, Heny Mahardianto, Agus Mubarok, Ferry Khusnul Musahadi Musahadi, Musahadi Pujiastuti, Heny Tolkah Tolkah