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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Dharma Bhakti Ekuitas E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Fitriani, Efi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STUDI STRATEGI PENINGKATAN DAYA BELI MASYARAKAT DIBEKASI Fitriani, Efi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 7 No. 2: Oktober 2017
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.043 KB) | DOI: 10.34010/jurisma.v7i2.461

Abstract

This study aims to determine the basic economic sector in Bekasi and determine the strategy of development of the leading economic sector so that programs and activities and activities can be conducted related to the increase in purchasing power of people. The method used in this research is Located Quotient (LQ) and SWOT analysis. LQ is used to determine the base and non-base sectors whereas the SWOT analysis is used to determine the strategy to be used to increase purchasing power of people. The strategy to increase purchasing power in Bekasi is the development of the leading economic sector with several programs. The program is done to increase employment and income per capita so that the purchasing power of Bekasi also increased. Keywords: Purchasing power, LQ, SWOT
ANALISIS PENGARUH PERDAGANGAN INTERNASIONAL TERHADAP PERTUMBUHAN EKONOMI INDONESIA Fitriani, Efi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 9 No. 1: April 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.475 KB) | DOI: 10.34010/jurisma.v9i1.1414

Abstract

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh ekspor dan impor terhadap pertumbuhan ekonomi Indonesia dan untuk menentukan strategi pen-ingkatan nilai ekspor Indonesia. Metode yang digunakan dalam penelitian ini adalah metode regresi linier berganda dan analisis SWOT. Metode regresi linier berganda untuk menghitung besarnya pengaruh ekspor dan impor terhadap pertumbuhan ekonomi Indonesia. Sedangkan analisis SWOT digunakan untuk menentukan strategi peningkatan nilai ekspor Indonesia. Berdasarkan hasil perhitungan dengan menggunakan metode regresi linier berganda menunjukkan bahwa terdapat pengaruh yang positif antara ekspor terhadap pertumbuhan ekonomi. Dan terdapat pengaruh yang negatif antara impor terhadap pertumbuhan ekonomi Indonesia. Untuk meningkatkan nilai ekspor Indonesia, yang harus dilakukan adalah diversifikasi produk industri, peningkatan produksi pertanian, perkebunan, eksplorasi sumber daya emas, teknologi tepat guna, modernisasi manejemen, memberikan bantuan promosi dan keringanan pajak bagi eksportir, serta meningkatkan daya saing produk. Kata Kunci : Ekspor, Impor, pertumbuhan ekonomi
STRATEGI PENINGKATAN PENJUALAN JASA TERAPI PADA JASA PRIVAT TERAPI WICARA DI CIGADUNG Fitriani, Efi
Jurnal Dharma Bhakti Ekuitas Vol. 5 No. 2 (2021): Jurnal Dharma Bhakti
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v5i2.281

Abstract

Program pengabdian masyarakat ini bertujuan untuk memberikan pelatihan tentang metode strategi peningkatan penjualan jasa terapi wicara. Target khusus yang ingin dicapai adalah dapat meningkatkan penjualan jasa terapi wicara anak dengan menciptakan merk dagang dan melakukan promosi terhadap jasa terapinya. Metode yang digunakan adalah dengan memberikan pelatihan metode strategi peningkatan penjualan jasa. Dengan adanya pelatihan yang akan diberikan oleh tim, usaha layanan terapi ke rumah-rumah lebih berkembang dengan terjadinya peningkatan jumlah kosumen sekitar 70 persen yang menggunakan jasa terapi tersebut. Tentunya pendapatan mitra mengalami peningkatan. Hasil dari kegiatan pengabdian ini antara lain meningkatnya jumlah peralatan terapi yang dimiliki mitra, sudah memiliki brand dan melakukan promosi dengan membuat blog sendiri dan bertambahnya jumlah konsumen sehingga pendapatan mitra mengalami peningkatan. Strategi untuk meningkatkan penjualan jasa terapi yaitu: memilih target pasar, memilih media sosial sebagai sarana promosi, memberikan pelayanan prima, menawarkan pembayaran melalui transfer bank, melakukan promosi yang menarik dengan membuat blog dan membuat program loyalitas.
PENGARUH SOSIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI OLEH BRAND AWARENESS PADA FUELS COFFEE KOTA BANDUNG Kurniawan, Muhammad Aldy; Fitriani, Efi
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The culinary business is one sector that influences the growth of the tourism industry. Over time, the culinary business has been growing rapidly, including in Bandung City, where competition among culinary business entrepreneurs is becoming increasingly fierce. Fuels Coffee shop must be able to innovate to determine the right marketing strategy. One way is by utilizing social media marketing to build consumer brand awareness, thereby facilitating the purchase decision process. This study aims to determine the effect of social media marketing on purchase decisions mediated by brand awareness at Fuels Coffee in Bandung City. The type of research used is quantitative research with a descriptive verification approach. The data collection technique used in this study is primary data, with the method of distributing questionnaires to 100 respondents of Fuels Coffee in Bandung City. The data analysis technique uses path regression analysis and the Sobel test. The results show that social media marketing has a positive and significant effect on brand awareness and purchase decisions, and brand awareness positively and significantly mediates the relationship between social media marketing and purchase decisions.
STRATEGI PENINGKATAN PENJUALAN PRODUK MELALUI PEMASARAN ONLINE PADA PEDAGANG SAYUR KELILING GRIYA BUKIT MAS BANDUNG Fitriani, Efi
Jurnal Pintar Abdimas Vol 1 No 1 (2021): VOLUME 1 NOMOR 1 NOVEMBER 2021
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

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Abstract

This community service program aims to give training about the strategy methods to increase product sales through online marketing to vegetable traders around Bandung. The problems are declining sales turnover, not knowing the mechanism for using applications for online marketing, not being able to promote products through social media. The solution offered was to provide directions and procedures for strategies to increase product sales through online marketing through social media. The specific target is to promote on Facebook to increase product sales.The activities started by giving directions on how to use the Facebook social media application to promote their wares, finding out their consumers' mobile phone numbers so that partners can offer their wares. With the training provided by the team, the mobile vegetable seller, Mang Edo, is more developed with an increase in the number of consumers who buy his merchandise. There are many strategies that can be done, build customer loyalty, do online sell on social media, using Facebook so that they are more familiar and skilled, doing promotions on social media, expanding marketing area, trying to accept orders in other areas, do promote on Facebook to expand marketing area, increase shipping costs for remote areas.
Co-Authors Kurniawan, Muhammad Aldy