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Syuhada', Syuhada'
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Religion Humanities Economics, Econometrics & Finance Education Other

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The Influence of Lifestyle and Halal Labels on Purchase Decisions of Packaged Imported Food Products (Case Study of Madrasah Aliyah Matholi'ul Anwar Lamongan Students) Nafiq, Nabela Eka; Syuhada', Syuhada'
AJER: Advanced Journal of Education and Religion Vol 1 No 1 (2024): Januari
Publisher : Advance Journal of Education and Religion (AJER) published by Fakultas Agama Islam Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/ajer.v1i1.5551

Abstract

Food is an essential human need. A person is given complete freedom to consume whatever they need. But in deciding a purchase, a person is not allowed to consume food that is not halal (haram). The increase in packaged imported food circulating in Indonesia is feared to cause consumers to buy packaged imported food not based on the halal label but only to meet lifestyle needs. This study aims to determine the influence of lifestyle and halal brands on purchasing decisions of imported packaged food products partially and simultaneously in Madrasah Aliyah Matholi'ul Anwar Lamongan students. The method used in this study is a quantitative method with descriptive analysis and multiple linear regression analysis. The instruments used in this study were primary and secondary data obtained from the research location for testing the device using the validity, reliability, classic assumption, and hypothesis tests. The results showed an influence between lifestyle variables and halal label variables on the decision to purchase packaged imported food products for Madrasah Aliyah Matholi'ul Anwar Lamongan students. So, the results of the T-test (partial), lifestyle gets a value of (8.227), and the halal label variable receives a matter of (3.729). Meanwhile, from the F test (simultaneous), both variables get a discount of (46.730), which is greater than the F table (4.85).
The Effect of Price and Brand Image on Interest in Buying Rabbani Hijab (Case Study of Students of Universitas Islam Darul 'Ulum Lamongan) Riyanika, Dilla; Syuhada', Syuhada'; Hamid, Ahmad Munir
AJER: Advanced Journal of Education and Religion Vol 1 No 2 (2024): May
Publisher : Advance Journal of Education and Religion (AJER) published by Fakultas Agama Islam Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/ajer.v1i2.6505

Abstract

This study aims: 1) To determine the effect of price on purchase intention of Rabbani hijab. 2) To determine the effect of brand image on the purchase intention of Rabbani hijab. 3) To determine the effect of price and brand image on the intention to buy Rabbani hijab. This research uses quantitative methods. The research population was 113 female students at Darul Ulum Lamongan Islamic University. The Slovin formula determined the research sample, so 89 respondents were obtained. The data collection technique used a questionnaire with 15 statement items measured using a Likert scale of 1 to 5 and tested for validity and reliability. The data analysis technique used is multiple linear regression analysis to answer the hypothesis. The results showed that the partial test of the price variable had a significant effect on buying interest with 2.312 > ttable 1.987 and a substantial value of 0.023 <0.05. From the brand image variable, it has a significant effect on purchase intention, showing 4,564 > 1,987 with a substantial value of 0.000 <0.05. Then, the simultaneous test of price and brand image variables has a significant effect on the purchase intention of Rabbani hijab, showing 22.119 > 3.10 with an essential value of 0.000 <0.05. The R Square result of 34.0% shows the influence of Islamic business ethics and creativity on business people's profits. Meanwhile, 66.0% is influenced by other variables outside the research.
The Influence of Fashion Trend and Socialization on Consumptive Lifestyle Nadiyah, Nurul Awalinah; Syuhada', Syuhada'; Hamid, Ahmad Munir
AJER: Advanced Journal of Education and Religion Vol 1 No 2 (2024): May
Publisher : Advance Journal of Education and Religion (AJER) published by Fakultas Agama Islam Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/ajer.v1i2.6509

Abstract

This study aims to determine: 1) The influence of fashion trends on consumptive lifestyles for female students, 2) The influence of associations on consumptive lifestyles for female students, 3) The influence of fashion trends and associations on consumptive lifestyles for female students. This study focuses on the consumptive lifestyle of female students at Darul Ulum Lamongan Islamic University. The population in this study was 46 female students in the 2022/2023 school year. The sampling technique in this study is a nonprobability sample using saturated sampling due to the relatively small population. The data collection technique used a questionnaire which contained 19 statement items which were measured using a Likert scale of 1 to 5 and tested by validity and reliability. Data analysis techniques to answer the hypothesis using multiple linear regression analysis. Research results: From the partial test it was found that the fashion trend variable (X1) has a significant effect on consumptive lifestyle (Y) because T count > T table or 5.062 > 2.017. If the fashion trend increases the level of consumptive lifestyle, it can be concluded that H1 is accepted or in other words that the fashion trend variable has a significant influence on the consumptive lifestyle. Then from the social variable (X2) it has a significant effect on the consumptive lifestyle (Y) because T count > T table or 4.519 > 2.107, if the association makes the consumptive lifestyle increase, it can be concluded that H2 is accepted or in other words that the social variable has a significant influence significantly to the consumptive lifestyle of female students at Darul Ulum Lamongan Islamic University. The R square value indicates that 78.1% of the consumptive lifestyle variables can be explained by all the variables used in this study, namely fashion trends and association. Meanwhile, 21.9% of the consumptive lifestyle variables are explained by other variables not observed in this study.
The Influence of Halal Certification and Product Quality on Interest in Purchasing Wardah Cosmetic Products at The Raudlotul Muttaqin Islamic Boarding School Nisa, Bintii Kholifatun; Syuhada', Syuhada'; Hamid, Ahmad Munir
AJER: Advanced Journal of Education and Religion Vol 1 No 3 (2024): September
Publisher : Advance Journal of Education and Religion (AJER) published by Fakultas Agama Islam Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/ajer.v1i3.7778

Abstract

This study examines the influence of halal certification and product quality on interest in buying Wardah cosmetic products at the Raudlotul Muttaqin Islamic Boarding School, Talun Sidogembul Sukodadi, Lamongan. The study was conducted using a quantitative approach and using a survey method. Data obtained through the distribution of questionnaires using a Google form which was processed and analyzed using the SPSS tool. The population in this study refers to all consumers who use Wardah cosmetic products at the Raudlotul Muttaqin Islamic Boarding School. The sample used in this study amounted to 30 respondents who were consumers of Wardah cosmetic products. The results of the study show that: 1) Halal certification has a positive and significant effect on interest in buying Wardah cosmetic products, this was obtained from the T test, where the calculated t of 3.011 is greater than the t table of 2.051 or the significance value of the t test is 0.006 less than 0.05 (a = 5%).and product quality significantly influences consumer interest in buying Wardah cosmetic products at the Raudlotul Muttaqin Islamic Boarding School. 2) Product Quality has a positive and significant effect on the interest in buying Wardah cosmetic products. This is obtained from the T test, where the calculated t of 9.464 is greater than the t table of 2.051 or the significance value of the t test of 0.006 is smaller than 0.05 (a = 5%). 3) Halal Certification and Product Quality have a positive and significant effect on the interest in buying Wardah cosmetic products. This is obtained from the results of the F test which shows the results of the F test value of 52.838 with a significance value of 0.000, thus it can be seen that the calculated f is greater than the f table, namely 52.838> 3.34 with a significance value of 0.000 <0.05.
Co-Authors Ahmad Munir Hamid Nadiyah, Nurul Awalinah Nafiq, Nabela Eka Nisa, Bintii Kholifatun Riyanika, Dilla