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All Journal GEMA EKONOMI Jurnal Pengabdian UMKM
Syahril, Megawati
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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PEMBERDAYAAN KAUM DIFABEL DALAM MEMBANGUN INDUSTRI KREATIF DI YOGYAKARTA Syahril, Megawati; redaputri, Appin Purisky
Jurnal Pengabdian UMKM Vol. 2 No. 1 (2023): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v2i1.23

Abstract

Program pemberdayaan ini merupakan salah satu program yang juga turut meramaikan UMKM yang fokus pada industri kreatif di Yogyakarta. Seperti kita tahu, UMKM menjadi salah satu penopang perekonomian Indonesia. Apalagi UMKM yang fokus pada sosial seperti ini atau disebu sebagai Sociopreneur. Dimana pendiri usaha tidak hanya berorientasi profit, tetpai juga memberdayakan kaum difabel sebagai tujuan sosialnya. Pengabdian kepada masyarakat dalam hal ini dilakukan dengan memberdayakan pengrajin industri kreatif yaitu kaum difabel yang diberikan pelatihan dan workshop produksi berbagai produk kreatif dengan berbahan dasar kulit dan non kulit. Bersama dengan brand Sagata, produk kreatif hasil para pengrajin khususnya kaum difabel bisa diakui dan merambah pada pasar nasional bahkan Internasional. Sehingga akan meningkatkan pendapatan dan taraf hidup dari para pengrajin difabel.
Pengaruh Iklan Dan Duta Merek Terhadap Keputusan Pembelian Pada Pelanggan Shopee Tri Cahyono, Edhy; Syahril, Megawati
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

With the rapid development of information technology, online shopping platforms have sprung up to facilitate changes in consumer behavior that are starting to shop online. In communicating superiority and attracting customer interest to use the online shopping platform, advertising media and brand ambassadors are massively used to carry out marketing campaigns. The purpose of this study was to determine the effect of advertising and selecting brand ambassadors on the purchasing decisions of Shopee customers, one of the fastest growing online shopping platforms. This research is a quantitative research with a correlational approach with regression analysis to see the relationship between variables. Data collection techniques were carried out using a questionnaire. This study has three (3) variables, namely Advertising and Brand Ambassadors as independent variables and Purchase Decision as the dependent variable. The subjects in this study were 100 students in the Province of D.I.Y who had shopped online using the Shopee platform. From the processing of the research results, it was concluded that advertising has a positive influence on purchasing decisions, and brand ambassadors have no effect on purchasing decisions of Shopee consumers from DIY students.
Pengaruh Iklan Dan Duta Merek Terhadap Keputusan Pembelian Pada Pelanggan Shopee Tri Cahyono, Edhy; Syahril, Megawati
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

With the rapid development of information technology, online shopping platforms have sprung up to facilitate changes in consumer behavior that are starting to shop online. In communicating superiority and attracting customer interest to use the online shopping platform, advertising media and brand ambassadors are massively used to carry out marketing campaigns. The purpose of this study was to determine the effect of advertising and selecting brand ambassadors on the purchasing decisions of Shopee customers, one of the fastest growing online shopping platforms. This research is a quantitative research with a correlational approach with regression analysis to see the relationship between variables. Data collection techniques were carried out using a questionnaire. This study has three (3) variables, namely Advertising and Brand Ambassadors as independent variables and Purchase Decision as the dependent variable. The subjects in this study were 100 students in the Province of D.I.Y who had shopped online using the Shopee platform. From the processing of the research results, it was concluded that advertising has a positive influence on purchasing decisions, and brand ambassadors have no effect on purchasing decisions of Shopee consumers from DIY students.
Co-Authors Appin Purisky Redaputri Tri Cahyono, Edhy