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All Journal JURNAL MANAJEMEN Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Athanasius, Sentot Suciarto
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Economics, Econometrics & Finance Other

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Uji peran mediasi sikap terhadap produk pada hubungan faktor yang mempengaruhi minat beli produk Priyatna, Adrianus Aditya; Athanasius, Sentot Suciarto
JURNAL MANAJEMEN Vol 12, No 1 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.141 KB) | DOI: 10.29264/jmmn.v12i1.6645

Abstract

Penelitian ini bertujuan untuk menguji peran mediasi variabel sikap terhadap produk hijau pada hubungan pengetahuan produk, pengaruh sosial, dan harga produk terhadap minat beli produk. Sampel diperoleh dengan metode purposive dan snowball sampling sebanyak 200 responden. Sampel merupakan pengguna dan / atau pemilik kendaraan bermesin diesel. Analisis dilakukan menggunakan analisis jalur setelah melalui uji normalitas, evaluasi outliers, uji prasyarat dan uji kesesuaian model. Hasil penelitian menunjukan bahwa sikap terhadap produk mampu memediasi pengaruh pengetahuan produk terhadap minat beli produk namun tidak memiliki peran mediasi pada hubungan pengaruh sosial serta harga produk terhadap minat beli produk.
Attitude Towards Green dan Enviromental Friendly Activity sebagai Pendorong untuk Meningkatkan Kunjungan ke Semarang Zoo Pamuja, Yobel Uri; Athanasius, Sentot Suciarto
JEMAP Vol 7, No 2: Oktober 2024
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v7i2.12548

Abstract

This research aims to determine interest in revisiting green tourist attractions that preserve the animals at Semarang Zoo. A sample of 96 visitors was taken from the population of all Semarang Zoo visitors. The data collection technique was carried out using a questionnaire. The research results showed that respondents were interested in visiting again and were interested in recommending it to others. The two variables attitude towards green or attitude that cares about the environment and environmental friendly activity or activities that care about the environment have a positive and significant effect on interest in returning to visit. Semarang Zoo should be able to increase the natural beauty of the Semarang Zoo tourist attraction. This can be done by rearranging the plants and arranging the animal enclosures so that it is more comfortable for visitors to walk around and spend more time at Semarang Zoo. It would be better if there are more Instagrammable spots and tags for selfie photos and uploading them on social media
Pengaruh Kualitas Produk, Store Asmosphere, dan Kualitas Layanan, Terhadap Kepuasan Konsumen Di Starbucks Gajah Mada Semarang Wibowo, Vera Angelina; Athanasius, Sentot Suciarto
JEMAP Vol 8, No 1: April 2025
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v8i1.13337

Abstract

Efforts to differentiate themselves from others in the coffee shop business make business people try to do something different from other coffee shops. This study aims to determine the effect of product quality, store atmosphere, and service quality on consumer satisfaction at Starbucks Gajah Mada Semarang. The method used is a quantitative method with a non-probability sampling design using a purposive sampling technique. The total respondents in this study were 96 people. The results of the study indicate that product quality, store atmosphere, and service quality have a positive and significant effect on consumer satisfaction at Starbucks Gajah Mada Semarang. It is hoped that the results of the research that has been conducted at Starbucks Gajah Mada Semarang can provide value or benefits that exceed consumer expectations so that consumers can always feel satisfied.
Co-Authors Pamuja, Yobel Uri Priyatna, Adrianus Aditya Wibowo, Vera Angelina