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All Journal Al Ibrah Journal of Arabic Language Education International Journal of Asian Education
Said, Rukman AR
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Religion Arts Education Languange, Linguistic, Communication & Media Mathematics Other

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Unleashing the Power of Marketing Management to Boost School Enrollment Excitement Paluru, Muh. Chaidir; Said, Rukman AR; Bulu, Bulu
International Journal of Asian Education Vol. 5 No. 2 (2024): IJAE Vol. 05, No. 2, June 2024
Publisher : Research and Education Development (READ) Institute collaborate with Faculty of Education and Teacher Training of IAIN Palopo (Fakultas Tarbiyah dan Ilmu Keguruan IAIN Palopo)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46966/ijae.v5i2.388

Abstract

This research examines educational marketing management strategies to enhance student enrollment interest at SDIT Harith Foundation in Palopo City. It focuses on three primary objectives: 1) Describing the strategies used to increase student enrollment interest, 2) Identifying challenges encountered by the educational marketing management team in achieving this goal, and 3) Outlining the solutions employed to overcome these challenges. The research uses a qualitative approach with a descriptive methodology. The subjects include the school principal, teachers, staff, and parents of prospective students at SDIT Harith Foundation in Palopo City. Data collection methods involve interviews and document analysis, with data processing through reduction, presentation, and verification. Findings from the study are as follows: 1) SDIT Harith Foundation implements a range of comprehensive strategies to boost student enrollment interest. These include market segmentation, brand development, communication and promotional tactics, stakeholder engagement, product adjustment, market research, pricing, distribution, and feedback analysis; 2) Despite these efforts, the school faces challenges such as competition with other educational institutions, varied learning styles among students, coordination among departments, and the need for clear communication with parents; 3) To address these challenges, the school has adopted various solutions. These include curriculum innovation, facility improvements, personalized learning, enhanced inter-departmental coordination, and transparent communication with parents to build trust. These strategies and solutions have proven effective in boosting enrollment interest and highlighting areas for ongoing improvement.
Fa'aliyyah Isti'mal al-Wasail al-Sam'iyyah wa al-Mar'iyyah li Tanmiyah Maharah al-Istima' fi Ta'lim al-Lugah al-'Arabiyyah bi al-Madrasah al-Tsanawiyah as-'Adiyah Pengkendekan bi Al-Fashl al-Tsamin fi Luwu al-Syimaliyah Said, Rukman AR
Al Ibrah: Journal of Arabic Language Education Vol. 1 No. 1 (2018): Al Ibrah Journal of Arabic Langunage Education
Publisher : Institut Agama Islam Negeri (IAIN) Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/jale.v1i1.365

Abstract

AbstrakDalam penelitian ini, peneliti menggunakan jenis penelitian kuantitatif dengan pendekatan penelitian eksperimen. Peneliti ini menggunakan desain  penelitian pre- experiment. Pre experiment digunakan One Group Pretest-Posttest Design dengan skema sebagai berikut : tes awal (Pretest)          menggunakan media audio visual    tes akhir (Posttes ).Setelah analisis data pada tes siswa, menunjukkan tcount (to) dengan nilai (103,6) lebih tinggi dari ttable(tt) = 2,76  pada taraf signifikan 1% dan 2,05  pada taraf signifikasi 5%. Karena hasil to statistik = 103,6 lebih besar dari tingkat hasil 5% = 2,05 begitu juga pada taraf 1% = 2,76. Oleh karena thitung > ttabel, maka dapat disimpulkan bahwa H0 ditolak dan H1 diterima. Artinya bahwa terdapat perbedaan hasil belajar Bahasa Arab siswa sebelum menggunakan media audio visual dengan hasil belajar Bahasa Arab siswa setelah menggunakan media audio visual. Dari hasil penelitian tersebut dapat disimpulkan bahwa penggunaan media audio dalam meningkatkan keterampilan menyimak bahasa Arab  siswa di MTs As-‘Adiyah Pengkendekan kelas VIII di Luwu Utara.Kata Kunci: penggunaan media audio visual, keterampilan menyimak.
Co-Authors Bulu, Bulu Paluru, Muh. Chaidir