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All Journal Jurnal Pembangunan Wilayah dan Kota
Muktiwibowo, Sebastian Arif
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Civil Engineering, Building, Construction & Architecture

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Comparison of The Property Players’ Preferences on Housing Prices in Surabaya Muktiwibowo, Sebastian Arif; Anastasia, Njo
Jurnal Pembangunan Wilayah dan Kota Vol 19, No 4 (2023): JPWK Volume 19 No. 4 December 2023
Publisher : Universitas Diponegoro, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/pwk.v19i4.47835

Abstract

A landed house is a real estate product that is used to fulfill consumption or investment motives. This study was conducted to compare the preferences of developers, consumers, and investors for housing prices in Surabaya on both motives. Respondents were selected by purposive sampling and obtained 417 respondents. Data collection through questionnaires was conducted offline to developers and online to consumers and investors. Test data used Kendall concordance and Kruskal Wall test to analyze the comparison of developer, consumer, and investor preferences. The results showed that the three players had different preference variables on house prices in Surabaya related to physical quality, brand, location concept, location environment, financial condition, and livability. Developers focus on products (physical quality and housing concept) and brands. Consumers prioritize physical quality, location environment, and financial condition. Furthermore, investors prioritize the physical and environmental quality of the location.  Physical quality is a key preference among developers, consumers, and investors. These findings indicate that each party has their own prioritized interests, so their preferences differ according to their motives.
Co-Authors Njo Anastasia