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PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP VOLUME PENJUALAN DAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI PADA PT OCEAN CENTRA FURNINDO Candra, Kevin; Siregar, Riris Mangerbang; Candra, David; Yonatan, Yonatan; Ramadani, Apriansyah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3812

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh harga, promosi dan kualitas pelayanan terhadap volume penjualan. Dari data keluhan konsumen menunjukkan bahwa masih konsisten terjadi keluhan pada setiap bulannya. Pada volume penjualan di perusahaan juga terlihat bahwa perusahaan mengalami penurunan penjualan. Harga yang kompetitif dapat menarik perhatian konsumen dan meningkatkan daya saing perusahaan di pasar. Promosi merupakan strategi pemasaran yang dapat digunakan untuk meningkatkan kesadaran konsumen tentang produk springbed dari PT Ocean Centra Furnindo. Pelayanan yang baik mencakup respons yang cepat terhadap pertanyaan dan keluhan konsumen, keterampilan dan keramahan karyawan dalam memberikan informasi tentang produk, serta kualitas layanan purna jual yang memuaskan. Penelitian ini menggunakan metode penelitian kuantitatif dengan sampel yang digunakan adalah 110 orang dengan simple random sampling. Metode analisis yang diterapkan adalah analisis statistik deskriptif, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, regresi linier berganda, uji parsial, uji simultan, dan koefisien determinasi. Pada hasil penelitian menunjukkan bahwa variabel harga, promosi dan kualitas pelayanan secara parsial dan simultan berpengaruh positif dan signifikan terhadap volume penjualan. Pada volume penjualan berpengaruh positif dan signifikan terhadap kepuasan konsumen
The Feud of Nemo Plus Iuris Ad Alium Transferre Potest Quam Ipse Habet and Nemo Dat Quad Non Habet (Nemo Dat Rule) Legal Principles Against The Legal Principle of Good Faith (Bona Fides) in Indonesian Courts Yonatan, Yonatan; Agustina, Rosa
Indonesia Law Review Vol. 12, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract A dispute over ownership of land rights between the real Original Owner and a Good Faith Purchaser can be assumed as a dispute over legal principles in the field of civil law, namely: the legal principle of Nemo Plus Iuris Ad Alium Transferre Potest Quam Ipse Habet, and the legal principle of Nemo Dat Quad Non Habet (Nemo Dat Rule) against the legal principle of good faith (bona fides). The legal principle of Nemo Plus Iuris Ad Alium Transferre Potest Quam Ipse Habet and the legal principle of Nemo Dat Quad Non Habet (Nemo Dat Rule) are legal principles that defend the interests of the Original Owner when suing a Good Faith Purchaser. On the other hand, the legal principle of good faith (bona fides) defends and protects Good Faith Purchaser from claims by the real Original Owner. This article discusses and presents 3 (three) main points, all of which are: firstly, analyzing the legal principle of Nemo Plus Iuris Ad Alium Transferre Potest Quam Ipse Habet, the legal principle of Nemo Dat Quad Non Habet (Nemo Dat Rule), and the legal principle of good faith (Bona Fides); secondly, analyzing the types of claims and determine the most appropriate type of claim for disputes over ownership of immovable property between the real Original Owner and the Good Faith Purchaser; lastly, doing an analysis on how to conceptualize good faith. The research method used in this article is normative juridical research with statutory, case and conceptual approaches. There are several research findings, namely; first, there has been a shift in the paradigm of judges who are initially more inclined to defend the Good Faith Purchaser than the real Original Owner, to become more neutral in placing the legal principle of Nemo Plus Iuris Ad Alium Transferre Potest Quam Ipse Habet and the legal principle of Nemo Dat Quad Non Habet (Nemo Dat Rule) with the principle of good faith (Bona Fides); second, the application of procedural law practices regarding types of claims for ownership disputes between the real Original Owner and the Good Faith Purchaser, which is commonly used in practice, turns out to be inappropriate; finally, conceptualizing good faith is done by conceptualizing bad faith based on the permanent jurisprudence of court decisions. Keywords: nemo plus iuris, nemo dat, bona fides, good faith.