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All Journal MATHunesa: Jurnal Ilmiah Matematika Kalbisocio: Jurnal Bisnis dan Komunikasi Socius: Social Sciences Research Journal
Fadhilah, Syarifah
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Strategi Dalam Mengoptimalisasi Konten Di Tiktok Effa Design Dalam Upaya Meningkatkan Engagement Rate Fadhilah, Syarifah; Nurjanah, Siti
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4360

Abstract

In the digital era, TikTok has become a vital tool for business promotion with over 1 billion active users. The "Effa Design" TikTok account, focusing on graphic design, has 31,200 followers and an Engagement Rate (ER) of 5.25%. Despite this, increasing the ER remains a priority. Key strategies include content quality, posting consistency, follower interaction, hashtag usage, and trend following. Challenges include TikTok's algorithm, competition, and rapid trend changes. This qualitative case study aims to identify effective strategies to boost the ER of "Effa Design." Data were collected from the account owner, TikTok experts, and followers through interviews, observation, and documentation, and validated using triangulation. Analysis revealed strategies like niche consistency, content variation, hooks, active interaction, relevant hashtags, and personal branding. Interviews emphasized consistent, relevant content and routine evaluations based on TikTok insights. The CESM Framework was applied, focusing on building trust and commitment, enhancing customer engagement through satisfaction and positive emotions, and considering behavioral intentions, WOM, and performance.
Strategi Dalam Mengoptimalisasi Konten Di Tiktok Effa Design Dalam Upaya Meningkatkan Engagement Rate Fadhilah, Syarifah; Nurjanah, Siti
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4360

Abstract

In the digital era, TikTok has become a vital tool for business promotion with over 1 billion active users. The "Effa Design" TikTok account, focusing on graphic design, has 31,200 followers and an Engagement Rate (ER) of 5.25%. Despite this, increasing the ER remains a priority. Key strategies include content quality, posting consistency, follower interaction, hashtag usage, and trend following. Challenges include TikTok's algorithm, competition, and rapid trend changes. This qualitative case study aims to identify effective strategies to boost the ER of "Effa Design." Data were collected from the account owner, TikTok experts, and followers through interviews, observation, and documentation, and validated using triangulation. Analysis revealed strategies like niche consistency, content variation, hooks, active interaction, relevant hashtags, and personal branding. Interviews emphasized consistent, relevant content and routine evaluations based on TikTok insights. The CESM Framework was applied, focusing on building trust and commitment, enhancing customer engagement through satisfaction and positive emotions, and considering behavioral intentions, WOM, and performance.
Negosiasi Kekuasaan Tersembunyi: Analisis Ekologi Politik Militer di Negara-Negara Asia Selatan Fadhilah, Syarifah
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 4 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17767005

Abstract

This article analyzes Hidden Power Negotiations through the lens of Military Political Ecology in South Asia, a region characterized by historical rivalries and extreme climate vulnerability. The research objective is to uncover how military power and geopolitical competition (US-China) intrinsically shape and are shaped by the environmental crisis. The research method uses a qualitative approach with a Political Ecology analysis study of literature and strategic documents. The findings indicate that power negotiations operate through military alliances (China-Pakistan) and strategic infrastructure projects, which militarize environmental issues. This phenomenon transforms resource scarcity into a justification for military mobilization, which exacerbates socio-ecological inequality and neglects grassroots environmental peacebuilding solutions. In conclusion, the region faces an Ecological Security Dilemma, demanding a shift from hard power dominance toward inclusive environmental governance to achieve sustainable stability.
Optimasi Parameter Tuning Pada Model Regresi Logistik Lasso Fadhilah, Syarifah
MATHunesa: Jurnal Ilmiah Matematika Vol. 13 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/mathunesa.v13n3.p445-450

Abstract

Regresi logistik LASSO merupakan metode klasifikasi biner yang efektif dalam mengatasi multikolinieritas dan menyederhanakan model melalui seleksi variabel otomatis. Penelitian ini bertujuan untuk mengevaluasi pengaruh kombinasi tiga metode validasi silang (KFold, Stratified KFold, dan Repeated KFold) dan tiga rentang nilai parameter tuning terhadap performa dan kesederhanaan model regresi logistik LASSO. Evaluasi dilakukan pada data sekunder dari Kaggle serta tiga dataset bangkitan dengan ukuran dan kompleksitas berbeda. Model dievaluasi menggunakan metrik log loss, F1 score, apparent error rate (APER), dan jumlah variabel terseleksi. Hasil menunjukkan bahwa nilai tuning optimal bergantung pada karakteristik data dan metode validasi silang yang digunakan. Stratified KFold memberikan performa terbaik pada data tidak seimbang, sedangkan KFold lebih efisien untuk dataset besar. LASSO terbukti mampu menyederhanakan model tanpa kehilangan akurasi secara signifikan.
Co-Authors Siti Nurjanah