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Soekotjo, Wahjono
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Economics, Econometrics & Finance

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ANALISIS PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN KONDOMINIUM DI KAWASAN KOTA SURABAYA Sumitro, Yanus; Helmy, Bachtiar J; Soekotjo, Wahjono
Majalah Ekonomi Vol 24 No 1 (2019): Juli
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

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Abstract

Purpose of this study was to analyze the promotion mix (advertising, sales promotion, publicity and personal selling) simultaneously and partially on the volume of home sales in Surabaya Wiguna Areas and to analyze the promotional mix that has a dominant influence on the volume of home sales in the Surabaya Wiguna Area. The results showed that the promotion mix (advertising, sales promotion, publicity and personal selling) simultaneously significant effect on home sales in the Surabaya Wiguna Area. While the promotion mix (advertising, sales promotion, publicity and personal selling) is partially significant effect on home sales, because there are three independent variables were not significant variables are advertising, sales promotion, and personal selling. While publicity is the dominant variable affecting home sales.
ANALISIS TINGKAT PERSAINGAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA SEPEDA MOTOR YAMAHA DAN HONDA Sumitro, Yanus; Soekotjo, Wahjono
Majalah Ekonomi Vol 23 No 2 (2018): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

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Abstract

The purpose of this study were: 1) To know is there any difference in consumer satisfaction Yamaha and Honda; 2) To determine the factors that distinguish consumer satisfaction Yamaha and Honda. This study used primary data obtained using a questionnaire. Data were analyzed using independent samples t compare means test, chi square, descriptive statistics with SPSS version 15.0. The results showed that the quality of service from Yamaha and Honda motorcycles rated as good by most customers. While the results of comparative tests between the service quality Yamaha motorcycle with Honda based on the dimensions of reliability, keresponsifan, assurance, empathy and tangible as well as quality of service overall there are significant differences. Importance based on cartesian diagram analysis of service quality performance dimension of Yamaha motorcycles by Honda, that respond dimension, a dimension that is considered important by customers Honda with Yamaha motorcycles, but the performance of the dimensions keresponsifan not as expected, either by the customer Yamaha motorcycle and Honda motorcycle customers. This indicates the need for improvement of service quality, particularly in the dimensions respond.
ANALISIS PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN KONDOMINIUM DI KAWASAN KOTA SURABAYA Sumitro, Yanus; Helmy, Bachtiar J; Soekotjo, Wahjono
Majalah Ekonomi Vol 24 No 1 (2019): Juli
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose of this study was to analyze the promotion mix (advertising, sales promotion, publicity and personal selling) simultaneously and partially on the volume of home sales in Surabaya Wiguna Areas and to analyze the promotional mix that has a dominant influence on the volume of home sales in the Surabaya Wiguna Area. The results showed that the promotion mix (advertising, sales promotion, publicity and personal selling) simultaneously significant effect on home sales in the Surabaya Wiguna Area. While the promotion mix (advertising, sales promotion, publicity and personal selling) is partially significant effect on home sales, because there are three independent variables were not significant variables are advertising, sales promotion, and personal selling. While publicity is the dominant variable affecting home sales.
Co-Authors Helmy, Bachtiar J Sumitro, Yanus