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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS YASIN: Jurnal Pendidikan dan Sosial Budaya
Muharto, Muharto
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Management Model of Sustainable Volunteer Tourism Muharto, Muharto; Ulidam, Noho; Jauhar, Nurlaela
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 9 No 2 (2022): December (in progress)
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v9i2.29540

Abstract

This study aims to analyze volunteer tourist satisfaction and host community perceptions and design a sustainable volunteer tourism management model. This research includes qualitative research using mixed analysis methods. The data consists of primary and secondary data from Afo Tour and Travel North Maluku, Volunteer Tourists, and the host community in 2018, 2019 and 2021. The study found that volunteer tourism provides satisfaction for tourists and host communities. The most dominant factors providing satisfaction are Nature Tourism, Marine tourism and Shark feeding attractions, Knowledge transfer, Outbound and Culinary. Tourist satisfaction has an impact on loyalty to volunteer tourists. Volunteer tourism managers must implement a “two-sided satisfaction model” that emphasizes the satisfaction of tourists and host communities as the key to achieving the sustainability of volunteer tourism.
Daya Saing Wisata ditinjau dari Review Based Theory: Studi pada Destinasi Wisata Deaga Bay Bolaang Mongondow Selatan Muharto, Muharto
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2026): JIMB - VOLUME 8 NOMOR 3 JANUARI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i3.37528

Abstract

Penelitian ini bertujuan untuk mengkaji daya saing destinasi wisata Deaga Bay melalui pendekatan resource-based theory. Pendekatan deskriptif kualitatif diterapkan sebagai metode analisis, dengan teknik accidental sampling yang melibatkan 35 responden. Temuan penelitian menunjukkan bahwa Deaga Bay memiliki potensi wisata yang mampu menarik kunjungan, terutama karena karakteristik lanskap pantai yang berbentuk melengkung. Komponen utama yang membentuk daya saing destinasi ini meliputi kualitas lingkungan, keindahan panorama pantai, kejernihan air laut, serta suasana alam yang masih terjaga. Namun demikian, beberapa aspek pendukung daya saing masih perlu diperbaiki, khususnya terkait kebersihan sanitasi, ketersediaan fasilitas pendukung, serta kurangnya atraksi hiburan. Selain itu, profesionalisme layanan dan konsistensi dalam penetapan harga produk masih dinilai belum memadai. Berdasarkan temuan tersebut, direkomendasikan agar pengelola meningkatkan standar sanitasi dan menyediakan fasilitas pendukung yang lebih baik guna memperkuat daya saing destinasi.
Strategi Meningkatkan Daya Saing UMKM Kopi Dinodok Desa Bilalang Satu Mokoginta, Muhamad Zakir; Muharto, Muharto; Mutiarasari, Aisya
YASIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v6i1.8939

Abstract

The growth of local micro, small, and medium enterprises (MSMEs) needs to be continuously encouraged to enhance development and competitiveness; however, some MSMEs, such as Kopi Dinodok in Bilalang Satu Village, Kotamobagu City, still exhibit relatively slow progress. This study aimed to formulate strategies to improve the competitiveness of the Kopi Dinodok MSME, which produces pure robusta coffee with a distinctive flavor and has obtained certification from the Food and Drug Supervisory Agency (Balai POM) and an MD license. The research employed a descriptive qualitative approach with SWOT analysis, using data obtained through in-depth interviews with the owner, workers, and customers, field observations, and document analysis. The results of the analysis showed a total IFAS score of 2.97, with key strengths including product quality, official certification, government support, an organized production process, and customer loyalty, alongside weaknesses such as limited capital, low production capacity, and suboptimal digital marketing. The total EFAS score of 2.94 indicated major opportunities in the form of a growing coffee consumption trend, expanding local and national markets, government-provided training support, and potential collaboration with culinary business actors, while the enterprise also faces threats such as fluctuating coffee bean prices, intense competition, and limited production technology. The Cartesian SWOT Diagram analysis positioned the MSME in Quadrant I (aggressive strategy) with coordinates (1.85; 1.62), indicating that internal strengths can be optimally leveraged to capture external opportunities. It is concluded that strategies to enhance the competitiveness of Kopi Dinodok include market penetration, brand strengthening, product diversification, and the optimization of digital marketing, which in practical terms imply the development of innovative MSME business strategies based on local potential.
Co-Authors Jauhar, Nurlaela Mokoginta, Muhamad Zakir Mutiarasari, Aisya Ulidam, Noho