Article Per Year (5 Year)
p-Index From 2020 - 2025
3.365
P-Index
This Author published in this journals
All Journal Marine Research in Indonesia JIEB : Jurnal Ilmiah Ekonomi Bisnis Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Al Azhar Indonesia Seri Ilmu Sosial Journal of Islamic Economics and Philanthropy International Journal Law and Legal Ethics (IJLLE) Journal of Hospitality Accommodation Management Journal Hotspot (jh) Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Journal of Society Bridge Journal of Commerce Management and Tourism Studies Journal of Information Technology and society (JITS) Social Sciences Insights Journal Research of Islamic Economics (RIE) Jurnal Ilmu Politik dan Studi Sosial Terapan Indonesian Journal of Applied Accounting and Finance Journal of Sharia Economics, Banking and Accounting Indonesian Tourism Journal LinguaEducare: Journal of English and Linguistic Studies Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan Expert Net: Exploration Journal of Technological Education Trends Alkasb: Journal of Islamic Economics Jurnal Ilmu-Ilmu Pertanian Jurnal Sosial & Humaniora (Silatene) Journal of Economics, Management and Accounting (JEMA) Journal of Economic and Business Jurnal Penelitian Ilmu Pariwisata JEIZA: Jurnal Ekonomi Islam Az-Zain
Koswara, Asep
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : LinguaEducare: Journal of English and Linguistic Studies

 1 
The Intersection of Generative AI and Applied Linguistics in Modern Marketing & Advertising Practices Koswara, Asep
LinguaEducare: Journal of English and Linguistic Studies Vol. 2 No. 1 (2025): LinguaEducare: Journal of English and Linguistic Studies
Publisher : Cipta Pustaka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63324/3vbkft90

Abstract

This study explores the intersection of generative AI and applied linguistics in modern marketing and advertising. Generative AI has revolutionized content creation by enabling hyper-personalization, optimizing audience engagement, and improving linguistic adaptability. Using a qualitative research methodology, this study employs content analysis and case studies to examine AI-driven marketing strategies, their implications on consumer behavior, and the ethical considerations surrounding automated content generation. While AI offers efficiency and innovation, challenges such as linguistic biases and ethical transparency persist. The study highlights advancements in natural language processing, the role of AI in shaping persuasive messaging, and the necessity for responsible AI implementation. Through an in-depth analysis, the research underscores the need for continued development in AI-human linguistic collaboration, ensuring inclusivity and authenticity in AI-generated marketing. Future prospects include the integration of multimodal AI, creating more immersive and interactive marketing experiences. The findings contribute to a deeper understanding of AI’s role in marketing, offering insights into its evolving impact on advertising communication and consumer interaction.
Co-Authors Aditya, Vishnu Arief Rachman Hikmah Thoha Lina Herlina Neni Kurniawati Nurul Fitriya Siti Marpuah, Siti Tumpak Sidabutar