Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia
Hutoyo, Agam Pilar Bajik
Unknown Affiliation
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Efek Mediasi Kepuasan Pelanggan pada Hubungan Kualitas Layanan dan Produk dengan Loyalitas Pelanggan Restoran Remiasa, Marcus; Hutoyo, Agam Pilar Bajik; Aprilia, Lola
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i1.63701

Abstract

The purpose of the study was to obtain empirical evidence of the indirect influence of customer satisfaction in the relationship between service quality and product quality and restaurant customer loyalty. The research sample consisted of 160 respondents who were visitors to Hachi-Hachi Bistro Surabaya. Sample extraction is carried out using a non-probability sampling technique with a purposive sampling type where each customer does not have the same probability to become a research sample. The distribution of questionnaires is carried out in 2 ways, namely offline (face-to-face) and online (using google forms). The research hypothesis was tested using a structural equation model (SEM) with AMOS version 23. The results of this study provide empirical evidence that customer satisfaction mediates the relationship between service quality and product quality with customer loyalty. This study also proves that service quality and product quality have a significant positive effect on customer satisfaction, and subsequently customer satisfaction has a significant positive effect on customer loyalty.
Co-Authors Aprilia, Lola Marcus Remiasa