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All Journal AEGIS : Journal of International Relations Jurnal Pelita Manajemen
Angela, Jessica
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Arts Humanities Economics, Econometrics & Finance Social Sciences Other

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The Contribution of NGO in Public Diplomacy: A Case Study of the Singapore Institute of International Affairs in Resolving the Transboundary Haze Pollution Issue between Singapore-Indonesia (2012-2016) Angela, Jessica; Hikam, Muhammad A.S.
AEGIS : Journal of International Relations Vol 3, No 2 (2019): March - August 2019
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.011 KB) | DOI: 10.33021/aegis.v3i2.725

Abstract

In 2013, Southeast Asian countries have to face a disastrous haze pollution coming from Indonesia. Transboundary Haze Pollution (THP) is a deadly occurrences that repeats annually. As a result, Indonesia’s neighboring countries must encounter disadvantageous consequences. One of the countries gradually affected is Singapore, since they have been through haze pollution since the late 1980’s. Various attempts have been made by Singapore to mitigate the disaster. Since bilateral and regional efforts do not give any solution, Singapore then implies public diplomacy efforts. The practices of these public diplomacy could be seen from the involvement of one of the nation’s influential NGOs, the Singapore Institute of International Affairs (SIIA). As a result, they are able to pressure Indonesia in applying a more comprehensive map for haze tracker. Therefore, this study expects to invite readers’ interest in the issue of NGO, precisely in International Relations and Public Diplomacy. This study will specifically discuss the practice of SIIA as public diplomacy efforts to resolve the THP issue from 2012 until 2016.
Pengaruh Word of Mouth dan Brand Awareness terhadap Purchase Intention dan dampaknya pada Purchase Decision Rita, Rita; Angela, Jessica
JURNAL PELITA MANAJEMEN Vol. 1 No. 01 (2022): Mei 2022
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.202 KB) | DOI: 10.37366/jpm.v1i01.1080

Abstract

Seiring dengan maraknya usaha kuliner yang ada di Indonesia, membuat para pebisnis ikut serta membuat bisnis di bidang kuliner. Hal tersebut karena usaha dibidang kuliner yang sangat menjanjikan. Salah satu bisnis kuliner yang ada di Jakarta adalah Shaokao Station yang mana menjual makanan jenis sate khas China. Setiap pelanggan dapat memilih jenis sate sesuai yang mereka sukai. Restoran Shaokao station sangat cocok untuk berkumpul bersama teman dan keluarga mereka menyediakan permainan seperti darts dan menyediakan shisha. Shakao Station memiliki cukup banyak member tetapi omset setiap bulannya tidaklah stabil. Diduga karena adanya Brand Awareness dan Word of Mouth yang rendah dan hal tersebut berpengaruh kepada Purchase Intention dan Purchase Decision. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari Word of Mouth dan Brand Awareness terhadap Purchase Intention dan dampaknya pada Purchase Decision untuk konsumen Shaokao Station. Metode pengumpulan data menggunakan kusioner yang disebarkan pada 100 orang konsumen Shaokao Station. Dengan menggunakan analisis path, penelitian ini membuktikan bahwa Word of Mouth dan Brand Awareness memiliki pengaruh positif dan signifikan terhadap Purchase Intention dan memiliki dampak pada Purchase Decision.
Co-Authors Hikam, Muhammad A.S. Rita Rita, Rita