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All Journal Jurnal e-Komunikasi k@ta Journal of Content and Engagement
Aritonang, Agusly Irawan
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Languange, Linguistic, Communication & Media Social Sciences

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Motif dan Kepuasan Subscriber Menonton Program Mata Najwa di YouTube Channel Narasi TV Diwangsa, Lidya Crisnanda; Aritonang, Agusly Irawan; Wijayanti, Chory Angela
Jurnal e-Komunikasi Vol 7, No 2 (2019): VOL 7, NO 2 AUGUST 2019
Publisher : Jurnal e-Komunikasi

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Abstract

Penelitian ini dilakukan untuk mengetahui motif dan kepuasan subscriber menonton Program Mata Najwa di YouTube channel Narasi TV. Narasi TV adalah startup yang didirikan Najwa yang menayangkan Mata Najwa. Program Mata Najwa adalah acara talkshow yang membahas news dan politik. Peneliti menggunakan teori Uses and Gratification dengan empat indikator, yaitu hiburan dan relaksasi, hubungan antar pribadi, mencari informasi, dan persahabatan. Metode dalam penelitian ini adalah online survei, dengan pendekatan kuantitatif yang menggunakan uji validitas, uji reliabilitas, uji deskriptif, serta crosstab untuk menghubungkan identitas responden dengan indikator motif dan kepuasan. Hasil penelitian ini menunjukkan bahwa motif dan kepuasan tertinggi adalah mencari informasi, sedangkan yang terendah adalah hubungan antar pribadi. Tetapi kesenjangan terbesar ada pada indikator hiburan dan relaksasi. Dapat dikatakan subscriber mendapatkan kepuasan terbesarnya dalam indikator hiburan dan relaksasi.
Komunikasi Keluarga Yang Terjadi Antara Orang Tua Dengan Anak Remajanya Dalam Hal Mengelola Kebiasaan Bermain Game Online Widiyanto, Yosua Andre; Yoanita, Desi; Aritonang, Agusly Irawan
Jurnal e-Komunikasi Vol 7, No 2 (2019): VOL 7, NO 2 AUGUST 2019
Publisher : Jurnal e-Komunikasi

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Peneliti ingin melihat bagaimana komunikasi keluarga yang terjadi antara orang tua dengan anak remajanya dalam hal mengelola kebiasaan bermain game online. Peneliti memilih dua keluarga yang menjadi informan peneliti yang terdiri dari keluarga yang anggota keluarganya yaitu sang anak kecanduan bermain game online dan keluarga yang anggota keluarganya yaitu sang anak tidak kecanduan bermain game online. Peneliti melihat komunikasi keluarga tersebut melalui sebuah peraturan keluarga. Teori yang diapakai adalah teori dari Vangelisti&Fitzpatrick yaitu cara penyampaian peraturan keluarga, negosiasi peraturan keluarga, dan hukuman apabila melanggar peraturan keluarga. Peneliti juga melihat dari temuan tambahan seperti melaui penguasaan teknologi oleh orang tua, support dari orang tua, jumlah anak dalam keluarga, dan juga waktu bersama keluarga. Penelitian ini menggunakan metode studi kasus dengan jenis penelitian deskriptif kualitatif. Peneliti memilih informan dengan teknik purposif. Hasil penelitian melihat bahwa peraturan keluarga yang disampaikan secara jelas, peraturan keluarga yang tidak bisa dinegosiasi dengan sembarangan, hukuman keras apabila melanggar peraturan keluarga dapat membuat anak remaja tidak kecanduan bermain game online. Disisi lain, support orang tua yang lebih, penguasaan teknologi oleh orang tua, jumlah anak yang lebih dari satu, dan waktu bersama keluarga yang berkualitas membuat orang tua dapat melakukan komunikasi keluarga tentang mengelola kebiasaan bermain game online kepada anak remajanya dengan baik, sehingga anak tidak kecanduan bermain game online.
The Effectiveness of Using Maudy Ayunda as a Brand Ambassador of Oatside Milk for Indonesian People Kai, Rachel Joeyceline; Aritonang, Agusly Irawan; Tjahyana, Lady Joanne
Journal of Content and Engagement Vol 2 Issue 3 (2024): December 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.3.219-234

Abstract

This research measures the effectiveness of using Maudy Ayunda as a brand ambassador in the marketing public relations (MPR) strategy for the Oatside milk product in Indonesian people. Maudy Ayunda, as a public figure with a positive reputation and wide influence, has been chosen to increase brand awareness and strengthen the positive image of the Oatside milk product. This research uses a survey method by collecting data through questionnaires distributed to 400 people in Indonesia using a Likert scale. The results of this research indicate that the use of Maudy Ayunda as a brand ambassador is effective based on the VisCAP indicators. VisCAP itself consists of visibility, credibility, attraction, and power. This research provides important insights for marketing practitioners in designing MPR strategies that leverage the strength of a brand ambassador to achieve desired communication and marketing goals. According to the research results, the attraction indicator has the most significant effectiveness among the three other indicators.
Audience Reception on Future Anxiety Phenomenon in “Masalah Masa Depan” Music Video by Hindia Wong, Ferry Shandy Welianto; Hadi, Ido Prijana; Aritonang, Agusly Irawan
Journal of Content and Engagement Vol 2 Issue 3 (2024): December 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.3.249-265

Abstract

Future anxiety is a condition where individuals experience uncertainty, fear, anxiety, and concern about potential undesirable changes in the future. The varied backgrounds of the informants add appeal to this study. This research aims to understand how the audience interprets the phenomenon of future anxiety in the music video "Masalah Masa Depan." The music video was chosen for its stronger message delivery compared to just the song. This study employs a qualitative method with Stuart Hall's reception analysis approach, categorising informants into three positions: dominant, negotiated, and oppositional. The findings reveal that three informants have dominant reception, three have negotiated reception, and two have oppositional reception. Informants, aged 16-24 and working as final-year students or young employees, perceive future anxiety as a phenomenon influenced by economic and employment factors.
Motives and satisfaction of followers of content aggregator @ussfeeds in consuming content Richard, Richard; Luik, Jandy Edipson; Aritonang, Agusly Irawan
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.69-94

Abstract

This study examines the motives and satisfaction of @ussfeeds followers in consuming content. The content referred to in this study focuses more on micro-news content. Micro-news itself is news uploaded on media but its content is shorter when compared to the source. As a content aggregator, @ussfeeds must be able to satisfy every follower's motive in the fields of current affairs, passing time, social utility, finance, salient, and entertainment. The research method used in this research is an online survey with an explanatory quantitative research type. The tests carried out in this study are validity and reliability tests, paired T tests, and cross tabulation. Through the six indicators proposed by Wohn & Ahmadi (2019) followers of @ussfeeds tend to be more satisfied in passing time, and salient. Through this study, it was found that @ussfeeds could not fulfill the motives in the other four indicators.
‘Not Too Hot, Not Too Cold, Just Right’: Empathetic Communication of Indonesian Big Brands through YouTube during the COVID-19 Pandemic Luik, Jandy E.; Aritonang, Agusly Irawan
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.23-30

Abstract

This article is based on an exploratory study of YouTube videos related to the COVID-19 pandemic released by the official accounts of several big brands in Indonesia. By analyzing the videos released by these companies, a combination of key messages that are professionally conveyed to present the actions taken by the brands, in response to the pandemic, with an empathetic feel was found. While there is ample evidence to map out the creative processes behind these videos, our findings show that the brands aim to cover up the techniques they employ in achieving their goals, such as the sending of excessively sympathetic messages. The findings of this study provide initial empirical evidence of Indonesian companies’ tendency to assimilate the local culture of mutual assistance and the existence of branding activities that continue to be carried out during the pandemic. This article ends with a discussion of the communication processes carried out by commercial entities in challenging times.
Co-Authors Chory Angela Wijayanti Desi Yoanita Diwangsa, Lidya Crisnanda Ido Prijana Hadi Jandy Luik Kai, Rachel Joeyceline Lady Joanne Tjahyana Luik, Jandy Edipson Richard Richard Widiyanto, Yosua Andre Wong, Ferry Shandy Welianto