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All Journal Proceedings of the International Conference on Applied Science and Health Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Primasari, Elsa
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Decision Sciences, Operations Research & Management Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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HALAL FOOD SUPPLY MOTIVATION FOR MUSLIM PATIENTS Primasari, Elsa; Sulistiadi, Wahyu
Proceedings of the International Conference on Applied Science and Health No 4 (2019)
Publisher : Yayasan Aliansi Cendekiawan Indonesia Thailand (Indonesian Scholars' Alliance)

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Abstract

Background: The obligation of consuming halal food for muslims as a religious requirement. Unfortunately in Indonesia not all hospital provide health service that are capable of providing halal food and offering Halal certification food. This might cause patient to feel distrust and discomfort. Therefore, all reliable stakeholder are expected to have the motivation and commitment to guarantee halal food in the hospital services. This study aimed to analyze the providers? (hospitals?) motivation to provide halal food for their Muslim patients according to Islamic rule.Methods: This study employed a systematic review to observe articles related to halal food awareness and halal food certification in Indonesia and other countries that serve Muslim consumers, which have been published online in the accredited journal, such as Scopus journals, ProQuest journals, and Google Scholar. The inclusion criteria employed in this study were halal Food, certification, academic journals, and full papers. This searching was limited to articles in the last ten years, except the articles which are not related to the theme. PRISMA method was implemented to assess the selected articles critically. The article searching was based on Halal Food keywords in ProQuest, Scopus, and Google Scholar. The full inclusion tests resulted in one thousand three hundred seventy articles; however, after conducting the inclusion and exclusion, the researcher obtained five articles.Results: The researchers found that hospitals, both in the Muslim majority and minority places, were not fully aware of halal food services. Nevertheless, few Islamic hospitals have Halal Assurance certification in providing their food due to the Sharia accreditation requirement. The low interest in obtaining the Halal Guarantee certification was due to several problems, such as lack of knowledge about halal, financial problems, and government support.Conclusions: The need of awareness of hospital as a health service provider to provide a halal food for muslim patient by participating in the implementation of Halal Food Guarantee Certification.
Pengaruh Bauran Pemasaran Sumber Daya Manusia (SDM) terhadap Loyalitas Pasien Rumah Sakit: Systematic Review Primasari, Elsa
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 3
Publisher : UI Scholars Hub

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In today's fast-paced era of information and technology, there is also a demand for advancements in healthcare services, particularly hospitals. Currently, more and more hospitals are being established in Indonesia, resulting in increased competition among them. Therefore, hospitals must innovate by utilizing the marketing mix, especially the human resources factor, to maintain patient loyalty. This article aims to determine the influence of the human resources marketing mix on patient loyalty in hospitals. This study uses a systematic review design. The search was conducted using the keywords "Human Resources Marketing Mix," "Patient Loyalty," "Influence," AND "Hospital." The article search was accessed from internet databases, namely Proquest and Google. An initial identification found 49 articles on Proquest and 45 on Google Scholar. We then screened them for relevance, and after screening according to the inclusion criteria, only six articles were included. After a full article screening and eligibility process, five articles were found to be relevant to the discussion of the influence of the human resources marketing mix on patient loyalty. Of the five reviewed articles, four mentioned that the human resources marketing mix significantly influencestient loyalty to hospitals. Only one article stated that staff/human resources do not have a substantial influence on hospital patient loyalty. The human resources marketing mix factor affects patient loyalty. Human resources are the critical factor in the success of hospital service marketing. Good behavior, character, integrity, and professionalism of human resources are the main assets in maintaining patient loyalty.
Co-Authors Wahyu Sulistiadi